Articles

Aha moments aren’t magic, they come to people who have cultivated daily habits of approaching life differently. Eureka moments are rare. The backstory behind great ideas is often more complex and winding than having an apple fall on your head. But the best part is that creative ideas aren’t reserved for a special group of people; they can come to …

55% of ad revenue in curated video feeds goes to creators In July, Facebook made a big move into YouTube’s turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it’s now showing up in more mobile news feeds. Clicking …

Apple and Google hold the #1 and #2 spots, tech brands comprise more than a third of the entire ranking’s value, and five brands—Lego, PayPal, MINI, Moët & Chandon and Lenovo—enter the ranking NEW YORK, NY (October 5, 2015)—Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands. Highlights For the third year in a row, …

The Age of You began with an age-old truth: people want to be in control of their lives and, specifically, to personally design the life they want to live. And people are using brands to do it, because brands are the vehicles through which things happen. It’s why we hold brands to such high expectations—for better choices, richer experiences, meaningful …

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a …

Facebook was a lot easier to use and understand a few years ago. Managing its growing sea of features can be daunting, but there are ways to make the social network more to your liking. Here are 12 tips and ideas:   1. Reduce notifications You can’t get rid of all notifications on Facebook’s website. But you can disable a …

  Relationships and all manners of interactive exchanges between people form the soul of every society. The higher the rate of relationships and productive exchanges, the more prosperous a society becomes economically and culturally. When people say that ‘Africa is rising’, they don’t merely mean that GDP figures are growing or infrastructure is being built or per capita incomes are rising. What they mean is that Africans are interacting with …

“We understand the peculiarity of the African mobile market and using global best technology, we always strive to deliver mobile solutions best suited for African states, peoples and cultures. Our maxim is at the core of all our mobile innovations“.-Vane Ni, Director of Marketing TECNO Mobile. ‘Think globally, act locally‘ TECNO Mobile took Africa OEM market by storm at a …

One of the driving forces of consumer engagement is product innovation. Globally, emerging trends indicate that for those engaged in products development and brands positioning will have to depend largely on innovative strategies and technological tools to push their brands at the leading edge of market competition in the years ahead. As the drive for innovation continues and consumers are …

Nigeria is Jumia’s Biggest Market – Nicholas Martin  JUMIA  Nigeria is an online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with funding from Rocket Internet. As of 2015, Jumia has warehouses …