Brand Identity

By Precious Oyetayo Subuloye MCIM, rpa, MNIMN   Introduction  A brand’s personality, characteristics, and values make up its identity. It’s what distinguishes a company from others. For small firms, a strong brand identity may make all the difference in growth and profitability. Any small firm must have a professional brand identity. It can assist you in expanding your side project …

Nigeria’s largest independent media agency, SBI Media has entered into strategic partnership with the world challenger network, Stagwell global. Stagwell is a global network with top-flight creative, research, and media expertise built to transform marketing. The new global partnership will be an expansion of SBI’s marketing services at the global level beyond Africa and Stagwell’s marketing services expansion into Africa as well. …

Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed visual identity, heralding a new era for the company. Insight’s new look and brand symbol represents a commitment to innovation and a renewed focus on digital and tech-first solutions. The upgraded look comes on the back of the appointment of Dr. Tayo Oyedeji as the new Chief Executive Officer (CEO) …

It is an exciting period for football lovers in the country as the African Cup of Nations (AFCON) 2021, kicks off in Cameroon today after it was postponed in 2021. One more reason for true fans of the game to be excited is the signing of Nigerian football legend and former Super Eagles Captain Austin “Jay Jay” Okocha as brand …

Joining superstars Olamide and Odunlade Adekola, Nigeria’s turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer brands, Goldberg Lager Beer. The announcement was made official after fans and followers called on the brand to sign the DJ. The talented artist who kicked off his career …

Kia has revealed its new corporate logo and global brand slogan. Kia states that the introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, …

Today we have publicly launched the new Access Bank, one company, with 28,000 staff across 600 branches and 29 million customers worldwide. This follows legal completion of the merger on 19 March and the launch of our new brand today. The enlarged Access Bank will have a formidable commercial and retail banking business, providing significant opportunities to customers, staff, shareholders …

Sheraton Hotels & Resorts, Marriott International’s  most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, …

Taxify, the leading European on-demand transportation platform, is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing. Speaking on why the company chose to make the change, Markus Villig, CEO and …

Sterling Bank New Identity Rationale – Brandessence Nigeria Nigeria’s leading commercial bank, Sterling Bank Plc yesterday unveiled a new logo that builds on its new ‘Rising Sun’ corporate identity reflecting a new, modern look and feel that portrays the bank’s growth trajectory and position for the future. Building on the previous logo which represented a brand aiming for the moon, …