Brand Identity

Nigeria’s leading independent TV, radio and online broadcasting company, TVC Communications on Thursday unveiled a new brand identity for its market leading family entertainment channel, TVC. The on-air changes, unveiled on TVC this morning at 7am, are the result of extensive market research among audience and advertisers, which revealed that many believed the channel branding was dated, old fashioned, dull …

Fatgbems Petroleum, a leading independent oil marketing company has unveiled a new brand identity, also commissioned its new state-of-the-art pilot fuel service station. Speaking at the unveiling, the Chairman of the Company, Mr. Ajibola Gbemisola said that the new brand identity is not a change of direction. He stated that the change of brand identity is a restatement of the …

The UEFA EURO 2016 logo was designed and developed by Brandia Central, a brand consulting company based in Lisbon, and a market  leader in Portugal with more than 20 years’ experience. Brandia also  developed the logo for UEFA EURO 2012. Brandia Central’s design revolves around France’s artistic reputation. Logo Inspiration The inspiration that led to the creation of the logo …

Union Bank of Nigeria Plc has unveiled a new brand identity as part of its transformation and innovation agenda, even as it changed its pay off line from “Big, Strong, and Reliable “to” Building a Simpler, Smarter Bank”. The move, according to Union Bank, was in line with it’s strategic ambition to become a highly respected provider of quality financial …

…repositions for continental dominance Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity. The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015. Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe had …

Fidelity Bank Plc last week Thursday unveiled its new identity. The bank explained that the move was aimed at strengthening its operations in order to deliver superior customer satisfaction. It also explained that the rebranding exercise was to bring about convergence in its services, to suit both the old and new generation customers. Speaking at the unveiling of the new …

First City Monument Bank (FCMB’s) new logo reinforces its position as one of Nigeria’s financial institutions with a heritage of investment and corporate banking long before universal banking. A major difference from the previous corporate identity is the purple background that replaces a deep black background. The purple, explained Ladi Balogun, the Managing Group Managing Director/Chief Executive, heralds a new …

FBN Holdings PLC, Nigeria’s largest financial services group, today unveiled a refreshed corporate identity for the entire group, including all its subsidiaries. Designed to reflect the company’s strategic direction and position it to meet the future needs of the market, the refreshed identity will be rolled out across the Group’s operations, including First Bank of Nigeria Limited. The announcement also …

The Performing Musicians Association of Nigeria (PMAN) currently as part of its re-branding and re-structuring plans has released its new official logo and hi-tech membership card. After years of instability driven by disunity and factional sentiments; peace, direction and co-ordination is returning to the Nigerian music union, PMAN. As constant with any re-branding, identity change, DNA and other key elements …

As part of its initiatives to consolidate its market leadership in the banking sector, Diamond bank plc has unveiled a new identity logo in Lagos. The bank has in the last few months undertaken a number of initiatives as an organization to ensure it perform optimally and has undertaken a large scale overhaul of its visual identity comprising its logo, …