Brand Campaigns

In the competitive market of seasoning cubes, where consumers are on a quest for quality and authenticity, Terra Gold has emerged as a standout choice among consumers thanks to its innovative approach and exceptional quality. This seasoning cube has been setting new standards in the culinary world by offering unmatched versatility, consistent taste, and excellent value for money. The trust …

In line with its custom of rewarding loyalty, Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to launch the “UBA Legacy Promo” as part of activities to mark its 75th anniversary. This landmark campaign has been specially designed by the bank to celebrate UBA’s rich legacy spanning over 75 years, as well as the bank’s longstanding commitment towards rewarding …

The Enterprise Development Centre (EDC) has announced a strategic partnership with International Energy Insurance (IEI). This collaboration focuses on developing a comprehensive curriculum and providing specialized training on Risk Management and Insurance, as well as creating detailed case studies for real-world application. The partnership was announced at the EDC office in Ajah Lagos recently with commissioning of EDC Studio. Additionally, …

FirstBank, Nigeria’s oldest financial institution, has introduced a new thematic brand campaign named ‘Giant In You‘ to mark its 130-year legacy. This strategic initiative not only honors the bank’s enduring journey but also emphasizes its steadfast dedication to empowering its customers and stakeholders to realize their full potential. Set against the backdrop of FirstBank’s proud 130th anniversary, the ‘Giant In …

At the just concluded 2024 Private Sector Health Alliance of Nigeria (PSHAN) annual conference in Lagos, leading experts said that the private sector’s contribution to the provision of health insurance is vital for attaining Universal Health Coverage (UHC) in Nigeria, with the sector accounting for over 60 percent of healthcare service delivery in the country. Experts suggested that expanding the …

Stanbic IBTC Holdings has announced the date for its annual women’s event tagged ‘Bloom Weekend’, coming up in July 2024. This dynamic event will celebrate women in its Blue Blossom community and feature several components including a yoga session, village market, the Ladies At The Table Empowerment Series (LATTES), an all-day trade fair, and Small and Medium Scale Enterprises (SME) …

Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR …

“Often imitated, never replicated. There’s Nothing Like Milk”. This is the impactful message Dano Milk is sending out to Nigerians as the leading dairy company celebrates World Milk Day on June 1st, 2024. Taking a quick look at the Nigerian dairy market, you would quickly notice the presence of certain low-nutrition products like creamers, tea whiteners, and other inferior quality …

Bolt, a leading ride-hailing platform, continues to strengthen its bond with driver-partners by hosting the second edition of its ‘Bolt Driver’s Football League’ in Lagos on Wednesday, 12th of June The second edition tournament, themed “Fostering Unity and Inclusion”, aimed to enhance the relationship between Bolt and its driver-partners. The event underscored the platform’s commitment to the well-being of its …

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market. Counterfeiting poses a …