Articles

By: Philip Odiakose The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC). This gap critically hampers the ability of PR, advertising, and media professionals to access accurate audience reach data and insights, which are essential for evaluating the impact of media publications. The repercussions are far-reaching, affecting the credibility …

The Nigerian food market is currently facing an alarming crisis. As I delved into recent reports, I was overwhelmed by the extent of adulterated foods flooding our markets. Palm oil, a staple in many Nigerian households, has been found laced with dangerous substances like dye, lard, and other harmful additives. These revelations, brought to light by the Federal Competition and …

Recently, I had the pleasure of reading Dr. Yemi Omodele’s insightful article on corporate governance, titled “Assessing the Revolving Door: Legality and Best Practices”. In this article, he expertly examines the practice of former regulators working with companies in sectors they have previously regulated. While delving into the underlying concepts and dissecting the issues, he also addresses the ongoing discussions …

Odunayo Sanya, the Executive Director of the MTN Foundation has called on all Nigerians to join the fight against drug abuse under the Anti-Substance Abuse Programme (ASAP). To advance the message against substance abuse in Nigeria and safeguard the well-being of the youths, the Foundation has spearheaded advocacy walks in three Nigerian cities; Port Harcourt, Lagos and Abuja. MTN ASAP …

By Precious Oyetayo Subuloye MCIM, rpa, MNIMN   Introduction  A brand’s personality, characteristics, and values make up its identity. It’s what distinguishes a company from others. For small firms, a strong brand identity may make all the difference in growth and profitability. Any small firm must have a professional brand identity. It can assist you in expanding your side project …

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market. Counterfeiting poses a …

Interview with Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards 2024 What Makes the Consumers Value Awards unique compared to other industry awards? Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, …

By: Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation practices can have on the public relations industry. In Nigeria, where the PR industry faces unique challenges and opportunities, embracing robust measurement and evaluation frameworks is essential for …

Interview with Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards 2024 What Makes the Consumers Value Awards unique compared to other industry awards? Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, …

Amidst economic uncertainties, where budgets tighten and expenses are scrutinized, one truth remains evident: the necessity of food transcends all. As people adapt to the fluctuating tides of the economy, it becomes apparent that while many must cut back on other expenses, the purchase of food remains non-negotiable. “People are reducing spending on many things, but not on food,” remarked …