About us

Brandessence publishes the latest brand news, articles, opinion and analysis on brands, entertainment, sports, fashion in Nigeria and promotional content that invokes purchase.

Brandessence is a knowledge-based promotional magazine that brings brands and potential as well as existing customers together, enabling them ‘feel’ what is promised or offered through your value propositions.

The goal of brandessence is to engender an emotional relationship between a consumer and a brand and establish the connection in such a way that the consumer responds to your product offering based on both emotional and rational response levels in the process influences purchase decisions.