Articles

On Thursday, September 7, 2023, the Nigerian Communications Commission (NCC), approved the transfer and assignment of the 10MHz (FDD) in the 2.6GHz Spectrum Band from OPENSKYS Services (OS) Limited to MTN Nigeria Communications Plc. The 10MHz spectrum being transferred falls under the Frequency Division Duplex (FDD) technology. FDD is a method of using separate frequencies for transmitting and receiving data, …

In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated resource empowers businesses to stay ahead of their competition, adapt swiftly to changing trends, and make data-driven decisions. In this …

…by Lere Awokoya, Chief Marketing Officer, Jumia Nigeria Technology has amplified the insatiable human desire for consumption, propelling consumers to pursue a shopping experience that combines convenience and innovation. Gone are the days of physically scouring multiple stores searching for a specific item. Consumers yearn for the seamless ability to browse vast digital catalogues, compare prices, read reviews, and effortlessly …

Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings, has appointed Anthony Nwabuisi as its General Manager and Head of Business. Bringing over a decade and a half years of expertise and a wealth of experience in marketing, brand management, and communications to his new role, Nwabuisi’s impressive track record extends further back in his career. As a seasoned and …

The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.  Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this during a   recent appearance on TVC’s Business Nigeria.  Odukoya, …

  By: Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of regulation within the industry. This article explores the urgent need for …

  By: Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics …

  The first quarter of the year is almost over, and it feels as though the year is moving by so quickly. There always seems to be so much to be done, from work to family and personal life, which can leave you stressed out and overwhelmed. Well, it’s not too late to start considering various ways to find an …

Okechukwu Anazia, a Lagos State University student, knew right from the moment he settled down to enjoy his plate of jollof rice purchased from Mama Uche, the food vendor in the neighborhood’s favourite bukateria, that there was something significantly different about the taste and aroma. Every spoonful he took of the sizzling delicacy brought home the bottom-pot taste and distinctive …

Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs to capturing memories easier than ever before thanks to their built-in …