Articles

Brands can drive growth momentum by being ‘meaningfully different’, but very few should expect to grow market share immediately, according to new research from Kantar. Brands with the ability to stand out can achieve sustainable growth, reduce their reliance on short-term tactics and command a higher price point, according to new data. Kantar’s analysis of attitudinal and behavioural data reveals …

Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth. BrandZ valued Amazon at $315bn, ahead of Apple ($309bn, +3%), Google ($309bn, +2%), Microsoft ($251bn, +25%) and Visa ($177bn, +22%). Overall, …

Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. This volatility can be seen in Kantar’s latest BrandZ ranking of the top 100 global brands. It shows 46 brands …

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and …

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such …

Processed with VSCO with 6 preset With an eye for fashion from an early age of ten, Adebayo Oke-Lawal, creator of Orange Culture never shied away from expressing fluidity in his fashion pieces, he has become the go to designer as regards capturing the different forms of masculinity. His consistent bold fashion collections have earned him a place in Nigeria’s …

With ever-increasing customer expectations of quick service and near real-time transactional support, United Bank for Africa (UBA) committed resources to Artificial Intelligence (AI) a year ago, birthing Leo, a Banking Chatbot that helps customers carry out key banking transactions anywhere, using mobile devices and personal computers. Leo can be accessed via Facebook or WhatsApp. “Our customers are increasingly asking for …

With ever-increasing customer expectations of quick service and near real-time transactional support, United Bank for Africa (UBA) committed resources to Artificial Intelligence (AI) a year ago, birthing Leo, a Banking Chatbot that helps customers carry out key banking transactions anywhere, using mobile devices and personal computers.  Leo can be accessed via Facebook or WhatsApp. “Our customers are increasingly asking for …

  On Friday, November 9th, 2018, All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa announced the 2018 West Africa finalists, after a rigorous and extensive selection process. Ronke Bamisedun, founder of BWL Agency, an award-winning boutique PR company in Lagos which focuses on strategic brand development and communications emerged as a finalist for the category- Young Business …

Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s leading media agencies has cautioned O2 Academy students against complacency when they finally get the chance to work in a marketing communications agency. Speaking as guest instructor at O2 Academy’s Master Class which held on September 1, 2018 at the academy’s premises, he emphasized that they must subject …