Articles

If the decision by Heineken to task Insight Publicis with creating the brand’s first Nigerian campaign was meant as an experiment, then the gamble paid off big time. Insight Publicis has been able to reenact the usually high standard of Heineken’s global campaigns but in a way that excites and resonates with Nigerian consumers across board. The 58 seconds commercial- …

When history takes a census of men and women who have made impact and affected the society, what should indeed count, apart from social, economic development and values on the national scale, is critically the stepdown on how specific individual lives and organisations have been positively touched. A public opinion analyst, EmefuIbeayoka, writing from Abuja, the Federal Capital Territory, takes …

Legend Extra Stout has been on a roll in 2017, determined more than ever to live up to its name, and taking its real deal promise to its consumers; to offer them reliability, not just in the quality and richness of taste it is known for, but also in its entertainment value and preservation of culture, thereby inscribing its name …

Perhaps, Peak’s strongest asset is its quality and pedigree, and the brand knows. So anytime it intends to throw a technical jab on competition, it reminds them that ‘I have it, and you don’t’. This exactly is what Peak did at the launch of its recent campaign, “generation to generation”, indirectly bidding knee-jerk marketing a goodbye for good. “No brand …

Nigeria is a country blessed with so much human and natural resources, the country has always been a shining light in almost every endeavour possible in Africa and the world at large. In Nigeria, the unfavourable socio-economic system has made it very difficult for indigenous companies, entrepreneurs and start-ups to excel to the fullest of their potential. There has been …

As First City Monument Bank pushes its Agency Banking and Agribusiness agenda, Nosa Alekhuogie peeps into the bank’s retail template to expound some of the directions currently being implemented through its partnership with government The main task of governance all over the world is to provide social and economic infrastructure, protect life and property, and also create employment for the …

Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding a crew padding business transforming ideas, blending strong cocktail of insight, …

In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles. This, according to the Marketing Director of Friesland Campina WAMCO, Tarang Gupta, is one of the key principles of managing …

In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are. Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those …

  For Africa, particularly Nigeria to develop and take its rightful place on the world stage, concerted efforts must be made to strengthen small and medium-sized enterprises (SMEs) to boost the economy. The Managing Director, DHL Express, Sub Saharan Africa, Hennie Heymans, made the remark recently at an interactive session with journalists at the company headquarters in Lagos. Heymans observed …