Brand Campaigns

By Olawale Sanusi Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The data and information is being collated by the Festival to …

Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs to capturing memories easier than ever before thanks to their built-in …

By Olawale Sanusi Impact BBDO’s Ali Rez serves as the first Jury President from the MENA regionThe Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.Simon Cook, CEO, LIONS, said, “These individuals represent the rich spread of …

By Olawale Sanusi   Philip Thomas, Chief Executive, Ascential Futures/Chairman, Cannes Lions will be receiving an Honorary Fellowship Award from the Institute of Practitioners of Advertising (IPA), today, alongside other six outstanding professionals for their exceptional contributions to the global advertising industry. The event, which is expected to be held at the IPA President’s Reception in Belgrave Square, will also …

There have been countless occasions where Africa has pushed its nations to reduce dependencies ever since the continent’s quest to become self-sufficient and self-reliant came into play. The same is the case with strengthening its Medical, Pharma & Healthcare sector and lessening dependence on other regions. To support the cause and create a commercial networking hub for all the major …

The Yuletide is here again, and what better way to make it more special than to give your family the nourishment andgoodness offered by Peak Milk in the “Make It a Peakmas Every Morning” campaign. This campaign is unveiled by Peak milk to give families an amazing Christmas this year. In the first part of the campaign, the Peakmas Breakfast …

Leading entertainment company, MultiChoice Nigeria, has announced that the special Big Brother edition tagged ‘Big Brother Titans’, will commence on January 15, 2023, live on DStv channel 198 and GOtv Channels 29. This special edition of the Big Brother franchise will feature selected housemates from Nigeria and South Africa in one House, playing the game for the ultimate prize. Announcing the commencement …

…As Aderonke Kujoore goes home with the grand prize of N2,000,000, one year supply of Peak Milk and mentorship sessions. The Peak Unstoppable Humans of Change campaign organised by Peak Milk, Nigeria’s leading dairy brand, has come to a spectacular end. The campaign started off with a call for members of the public to nominate individuals who are driving positive …

Yayyy!!! Cold Stone is here again with all the fun and laughter to bring delight to all ice cream lovers keeping them expectant for more deliciousness and sweet sensational scoops of ice cream. To bring enjoyment to life and keep the moment fresh with fun and excitement, Cold Stone has a whole new package in store. As the festive season …

Hayat Kimya Nigeria, producers of Molfix Diaper brand, has hosted Funke Akindele-Bello, its brand ambassador, and Mo’Mums to a tour of its state-of-the-art factory in Agbara, Ogun State in line with its brand engagement activities. According to the company, the facility tour was to provide intimate knowledge of the Molfix brand to the ambassador and enable the media to be …