Brand Campaigns

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  Following the announcement by MTN Group of the appointment of M&C Saatchi Africa as its marketing communications partner across all MTN Group Operating Companies, M&C Saatchi’s Nigerian affiliate, SO&U Group, will be responsible for the business in Nigeria. SO&U worked with other in-market agencies across the continent led by M&C Saatchi Africa, anchoring the Nigerian content of the pitch. …

  Lagos, Nigeria – Stanbic IBTC Bank recently hosted an Energy and Infrastructure Breakfast Session on April 16, 2024, at the Grand Ballroom of the Eko Hotel & Suites in Lagos. The event, titled “Powering Nigeria: Strategies for Meeting Energy Demand in 2024 and Beyond,” aimed to explore ways to maximize Nigeria’s energy potentials. The session was a bustling convergence …

In commemoration of the 2024 World Oral Health Day, Pepsodent, a prominent global toothpaste brand, has initiated a dental health campaign named ‘Talk to a Dentist’ in collaboration with the Nigerian Dental Association. The campaign aims to reach 10 million children by 2025, with its launch beginning in schools and communities across Lagos. Speaking during a press conference to herald …

Soulcomms, a leading Strategic Communications and Engagement Agency has marked a significant milestone – its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals a new chapter with the appointment of a new Chief Operating Officer. The company’s 20th anniversary celebration was marked with an exclusive Cocktail event with the theme, “20 Years …

With applications open for the third cohort of the Media Innovation Programme, MTN Nigeria invites participants to a webinar on Tuesday 2nd April 2024, by 12 p.m. Hosted by MTN Nigeria in partnership with the School of Media and Communications, Pan-Atlantic University, the webinar seeks to provide explanations and clarity for intending applicants as well as answer questions participants may …

Infinix Nigeria, a leading smartphone brand, has announced its partnership with Showmax, Africa’s leading streaming service. The collaboration aims to offer Infinix customers an enhanced digital entertainment experience by providing significant discounts on Showmax “We are delighted to partner with Showmax, particularly after their re-launch which features a new app and the first-ever mobile-only Premier League plan. This partnership underscores …

In order to implement wholistically its Climate Action Plan, which was launched in July 2021, the Lagos State Government, in collaboration with C40 Cities and with support from the United Kingdom’s Foreign Commonwealth Development Office (FCDO), has launched the ‘Lagos Youth Climate Campaign’. The initiative started with a climate change workshop deliberately organized to involve the youth segment of the …

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in 1940 and notably the oldest expression of The Macallan brand, …

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria’s leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising Awards. Expressing his enthusiasm on behalf of New York Festivals …