Brand Campaigns

It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. The Tour took off from Teslim Balogun Stadium to major Streets …

President Bola Ahmed Tinubu has commended the Singaporean business conglomerate, the Tolaram, for believing in Nigeria and having absolute faith in her economy. Tolaram, which partnered Nigeria to build the Lekki Free Trade Zone and the country’s first deep sea port, has acquired Diageo’s 58.02 per cent shareholding in Guinness Nigeria Plc. According to an announcement at the Nigerian Exchange …

The inaugural Entrepreneurs Lounge event held in Lagos recently was judged a success by all standards as startups founders and established entrepreneurs in Nigeria turned up for the first entrepreneurs lounge powered by GEN Nigeria in collaboration with Bluerock Accelerate. The inaugural entrepreneurs lounge which also featured Nigeria national finals of Entrepreneurship World Cup was held at Artisan Lounge, Victoria …

Celebrating the global significance of World Milk Day, Peak, Nigeria’s beloved dairy brand, launches an exciting new campaign that puts the spotlight on the importance of a wholesome relationship with breakfast . Dubbed the ‘Ideal Peak Breakfast Affair,’ this campaign aims to inspire families nationwide to kickstart their days with a Peak nourished breakfast for an ideal balanced meal filled …

Interview with Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards 2024 What Makes the Consumers Value Awards unique compared to other industry awards? Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, …

This Children’s Day, the nutritious BAMA mayonnaise collaborated with Chess in Slums Africa (CISA) to give the kids an exciting Children’s Day Celebration. The exciting event took place at the Glover Memorial Hall, Lagos Island. The children gathered for a day filled with chess tournaments, cooking demos on making perfect sandwiches, and interactive activities – all designed to empower them …

Leading dairy brand, Hollandia, recently launched a week campaign to spotlight, celebrate and reward teachers for the critical role they play in shaping the minds, future of children and their unwavering dedication and commitment. In view of the Teachers Appreciation week, the brand Hollandia engaged in various activities to express gratitude towards teachers. The campaign takes a digital engagement format …

Nigeria’s customer-focused telecommunications company, 9mobile, has unveiled Treelz, an innovative digital entertainment platform for customers on the 9mobile network. Treelz is a platform designed for customers to experience a world of entertainment through Movies, e-learning, fun videos, gaming, music, sports, photo filters and lots more! Speaking during the unveiling, the Products and Digital Services Champion at 9mobile, John Muo, stated …

In the fast-paced world of marketing, innovative campaigns have the capacity to catch the attention of consumers and leave an indelible mark on their minds.  The recently relaunched ‘Everyone has a Chivita 2.0’ campaign by Chivita Juices featuring top Influencers in Northern and Southern Nigeria – Eso Dike, Ify Okoye, Teminikan, Eki Ogunbor, Nedu, Emeneks, Namenj, Layuzah Musa, is a …

The Boy-Child Transformation Centre (BTC), a transformational platform that provides positive and permanent shift in the quality of life of the Boy Child, has issued an urgent plea to all stakeholders to prioritise the well-being and development of the boy child in Nigeria. In a press statement signed by its founder, Ms. Nkiruka Moghalu Joel, the organisation  advocated for the …