FirstBank Unveils ‘Giant In You’ Brand Campaign in Commemoration of 130th Anniversary, Demonstrating Commitment to Customers and Stakeholders

FirstBank, Nigeria’s oldest financial institution, has introduced a new thematic brand campaign named ‘Giant In You‘ to mark its 130-year legacy. This strategic initiative not only honors the bank’s enduring journey but also emphasizes its steadfast dedication to empowering its customers and stakeholders to realize their full potential.

Set against the backdrop of FirstBank’s proud 130th anniversary, the ‘Giant In You’ campaign, scheduled to launch on Monday, July 15, 2024, serves as a call to action, inspiring individuals and businesses to embrace their inherent greatness and accomplish extraordinary achievements. The campaign’s core message is one of empowerment, urging everyone to acknowledge the “giant” within themselves and leverage their innate strengths to conquer challenges and reach new heights.

At a private screening event held on July 12, 2024, at the Ebony Life Place, Victoria Island, Lagos, Yinka Ijabiyi, Head of Brands and Stakeholder Management, reiterated the bank’s commitment to offering comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises. Ijabiyi emphasized that for 130 years, FirstBank has been a steadfast partner to its customers, nurturing their aspirations and fostering their development. He highlighted how the ‘Giant In You’ campaign embodies the essence of FirstBank’s dedication to empowering the community and enabling them to achieve their full potential.

According to Ijabiyi, “At FirstBank, we believe that there is a ‘GIANT’ within every employee, customer, and stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be realized. Our commitment is to provide all the necessary business support, financial expertise, growth solutions, channels and platforms to bring out the Giant in You. We are the partner with tailored solutions for every employee, customer, and stakeholder, equipped to transform dreams into monumental successes.”

FirstBank continues to prioritize growth, innovation, acceleration, network building, and trust enhancement for its employees, customers, and shareholders.

At FirstBank, individuals are empowered, inspired, enabled, and supported to transcend the ordinary and think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle. The call to action extends to everyone as the bank encourages individuals to explore and unleash their potential.

The ‘Giant In You’ campaign, led by FirstBank’s marketing and communications team, is a comprehensive initiative with a wide range of touchpoints. Engaging outdoor ads, compelling digital content, and interactive social media campaigns are platforms where the bank conveys its message of empowerment and self-belief to a diverse audience.

A notable aspect of the campaign is its inspirational video series featuring the real-life success stories of FirstBank customers and their extraordinary journeys. These narratives serve as a poignant reminder that remarkable accomplishments are attainable when individuals embrace their inner capabilities and leverage the support of a trusted financial partner like FirstBank.

Ismail Omamegbe, the Head of Corporate Communications at FirstBank, reiterated the bank’s commitment to Corporate Social Responsibility (CSR), with a particular focus on the sports sector. He emphasized the bank’s dedication to empowering dreamers, achievers, innovators, entrepreneurs, and individuals from all walks of life to realize their full potential and achieve their aspirations.

“The ‘Giant In You’ campaign is more than honoring our legacy; it’s about recognizing the achievements and dreams of our customers. We firmly believe in the inherent potential of every individual to make a significant impact, and we are proud to be part of their journey, providing the financial support and resources necessary to turn their visions into reality,” he explained.

FirstBank, as it continues navigating the ever-evolving financial landscape, emphasizes its unwavering commitment to its customers and stakeholders through the ‘Giant In You’ campaign. The campaign inspires growth and greatness on 130th Anniversary