Kia Motors Reveals New Corporate Logo and Global Brand Slogan

Kia has revealed its new corporate logo and global brand slogan. Kia states that the introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The dazzling display can be seen on the Kia Global YouTube channel

In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held January 15.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

New Kia logo: What does it mean?

Concerning the new logo, Ho Sung Song, Kia’s president and CEO said, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs to evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo resembles a handwritten signature, which is meant to convey Kia’s commitment to bringing moments of inspiration and confidence. The rising gestures on the logo embody Kia’s rising ambitions for the brand and what the company offers its customers.

Setting a world record

At the event to celebrate the new logo in Incheon, South Korea, 303 pyrodrones launched hundreds of fireworks in a synchronised display, setting the Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

The brand has also announced that it will reveal details regarding a new brand strategy – from the brand’s purpose and philosophy to applications in future Kia models – on January 15, 2021.