Articles

18th of August, Lagos, Infinix Mobility has marked a significant turning point in the telecommunication ecosystem. In collaboration with Google, the No.1 Internet giant, Infinix Mobility released Infinix Hot 2 as the 1st official Android One product with lollipop 5.1 in Africa. In only three years, Infinix Mobility has built a strong reputation in the Nigerian market and more globally …

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers identify growth opportunities with the speed needed to compete in …

To many small and medium businesses, PR is seen as more of a luxury than a necessity. “Reputation management is for the big guys” SME owners will be heard uttering such words; “when something hits the fan, that’s when I’ll call in a PR, right now I don’t need one” another SME owner will mutter. Is that so? Is PR …

In a society were virtually every individual is busy on a daily basis, in has been generally agreed that breakfast is the most important meal to the body, helping the properly position the future of children. Meanwhile, it has been identified that every cereals make a nutritious and filling breakfast, because breakfast cereals are high fibre when made of whole …

Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands for, not just the specs of its latest devices. The …

Google’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology. Why the rebrand Google started life as a search engine but in the intervening 17 years it has expanded …

The current business climate globally makes it foolhardy for any company to simply be in business solely for the sake of making profit. This is more so when current levels of competition allow customers to make decisions based on how much good a corporation is doing beyond the workplace and how they are positively impacting their community. To this end, …

As Instagram prepares to expand its ad platform to everyone, brands must ensure they don’t get caught up in the hype.   An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach $2.81bn in 2017. That would make its mobile display ad …

The Abuja Hall, NECA House, Lagos on Wednesday July, 2015 witnessed a fiery exposition of modern Public Relations practice as Marketing expert Femi Falodun delivered a presentation entitled “Who Is Afraid Of Social PR?” Speaking to an audience of Public Relations practitioners at the NIPR Social Digital Workshop, the ID Africa COO pointedly asserted that the days of conventional media …

There is no contest off the pitch between this year’s Champions League finalists FC Barcelona and Juventus, with the Spanish league title winners far exceeding their opponents’ branding power and commercial revenues.   This Saturday (6 June), FC Barcelona will face off against Juventus in the final of the UEFA Champions League, Europe’s blue-riband club football competition, marking the first …