Articles

Things you Need to Know About #TheHeritageMan

Have you spotted the man dressed up and looking dapper in green? He’s going from place to place making a lot of people happy. You can spot him cruising around town in a green salon car, stopping at your shopping malls, restaurants, bus stops, cinemas, bukkas and even hospitals, just to pay your bills. So far, he’s been spotted at …

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The Rise of Shopping Malls and Threats Ahead

Ten years down the line, Nigeria is witnessing a rat race amongst developers and investors competing for who will build the largest shopping mall in Nigeria. With Lagos as the spearhead of this modern trade boom, Nigeria is host to at least 35 shopping malls concentrated in capitals of South-West, South-South, South-east, North central, North-west and, North-east in that order. …

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The Power of Social Media For Business to Business Marketing

Social media is a conversation. For a business, it’s a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether they be consumers or indeed, other businesses. Creating a social platform allows your company to be part of the business conversation and to steer the messaging in a direction that …

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Herbert Wigwe Urges Support for Innovators to Tackle Nigeria’s Health Challenges

Managing Director of Access Bank Plc and Chair of the Nigeria Health Innovation Marketplace (NHIM), Herbert Wigwe has advocated a consensus building between donors, government and the private sector in order to address healthcare challenges in Nigeria. Speaking at the presentation of awards to inaugural winners of the Health Innovation Challenge Awards in Lagos, Wigwe noted that health innovators, through …

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Brand Innovation: Stanbic IBTC Now has Nigeria’s Most Evolved Internet Banking

As we begin to do more and more online, the need for banks to have easy to use and super secure payment offerings has only increased. Already recognised as a leading Nigerian bank with international heritage, Stanbic IBTC Bank’s new internet banking offers users an enjoyable streamlined dynamic internet banking experience. The design is beautiful, intuitive and responsive meaning users …

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How to Gain Insights About Consumers With Google Tools

Google is helping entrepreneurs leverage data to grow their businesses. In this age of technology and information, people have access to more data than ever before. For entrepreneurs, the ability to accurately interpret datasets to gain meaningful insight about consumer behavior can be vital to scaling a business. So, with the seemingly infinite amount of information out there, where does …

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Nigerians See Engine as Most Important when Buying a Used Car – OLX

A dipstick survey carried out by Nigeria’s number one online classifieds site, OLX has uncovered what Nigerians look out for when buying used cars. According to OLX Country Manager, Lola Masha, the research was carried out to identify what is most important to our users when buying used cars. “This information will enable us educate them on what to really …

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Africa’s Richest Man Looks Abroad

He’s feted like royalty. He has businesses ranging from cement to sugar to energy in a dozen sub-Saharan countries. He’s a fixture at elite gatherings such as the World Economic Forum in Davos, Switzerland. No 
African has ridden the continent’s halting march out of poverty toward potential prosperity as spectacularly as its richest person, the Nigerian industrialist Aliko Dangote. Dangote’s …

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