Articles

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo — meaning it delivers a neutral or negative brand promise. If your business is in …

  Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live or die. You need to look into the minds of your prospects and ask yourself: What do we stand for? Did we invent a category? Are we the …

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that cost more are assumed to be of higher value. Things …

  PAN Nigeria Limited is the leading manufacturer of automobiles in Nigeria, assembling Peugeot vehicles at its head office located in Kaduna. It also has liaison offices in Lagos and Abuja with a vision to expand its operations to other countries in Africa. Incorporated in 1972 as a joint venture between the Federal Government and Automobile Peugeot of France, the …

It is no longer news that MTN acquired Visafone the nation’s only surviving CDMA licence operator. The news no doubt entrenches MTN as a market leader despite the impasse between it and the Nigerian Communications Commission (NCC) over the huge fine imposed by the regulator for failing to deactivate subscribers with incomplete registration details on its network. MTN and its …

Bread seller. TYBello. Photo-shoot. I’m sure you all know what I’m talking about precisely. Yes, you’ve heard about it but just in case you didn’t get a hold of the full gist, here you go…. Recently, TYBello, a Nigerian recording artist and photographer, was having a photo-shoot with an American music star called Tinnie Tempah. She had chosen to pitch …

Lanre Olusola, Charles O’Tudor, Osayi Alile and Steve Harris converged for a Press Conference to announce the first of its kind Emotional Brand Master Class workshop titled The Power of Emotions: Using Positive Emotions to build your Brand scheduled to hold on the 27th February 2016 in Lagos. Speaking at the Press Conference, the moderator and three of the four …

Get the Diamond Mobile App for easy and convenient banking on the go. Access your accounts for various financial transactions and conduct business from the comfort of your phone in a secure, fast and convenient way. The App offers more than just banking services. It also features lifestyle solutions which make banking an exciting experience. Features available on the Diamond …

Founder of iROKO, Jason Njoku, has shared his thoughts on the fact that on-demand internet streaming media, Netflix is not available in Nigeria. He wrote on his official website: So here’s me in Paris, cold as cold can be, working with my partners on 2016 plans when a bunch of internet folks starting writing the obituary for iROKO (again). Sigh. …

  Managing Director, Seven-up Bottling Company, Mr. Sunil Sawhney has revealed why his company  threw their weight behind two major youth events in Lagos during the Yuletide. “Pepsi’s passion is also the heartthrob of Nigerian youths which is music and football that is why we are sponsoring Pepsi Rhythm Unplugged and COPA Lagos on the same day. Pepsi thanks all …