Brand News

On Saturday June 16, 2012, The La Casera® Company Limited, makers of La Casera®, Latina  and Nirvana carbonated soft drinks convened a select Entertainment Correspondents to formally present the new brand ambassador-Miss La Casera® 2012.The venue was at the classy Autolounge Bar, Adeola Odeku and the mood was congenial as Miss La Casera and the media had an interesting interaction. …

As a means to boost customer experience and interaction on the social network platforms, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has introduced a new dimension through which customers can enjoy unlimited access on Facebook with its new Facebook Bundles and Facebook SMS service. The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly …

Manufacturer of acquiescent and reconstituted foam products, Vitafoam Nigeria plc, has began consumer promotions to the tune of N15 million, to reward existing, constant and potential consumers, Peter Folikwe, the company’s  director of sales and marketing has said. Folikwe unveiled this recently in Lagos, stating that the promotion was Vitafoam’s way of saying thank you to its customers for their …

    Last week, Samsung Electronics took a new initiative in product launch as it partnered Spinlet, a mobile music download and streaming application company, to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a pre-installed Spinlet application loaded with five songs and enough credit for consumers to purchase five additional songs from …

The management of Bi-Courtney Aviation Services Limited (BASL) will on Monday begin activities to mark the fifth anniversary of  Murtala Muhammed Airport Terminal Two (MMA2), Ikeja, Lagos. This was disclosed in a statement by Public Relations Officer (PRO), Bi-Courtney Aviation Services Limited (BASL), operators of MMA2, Steve Omolale-Ajulo, on Thursday. According to the statement, the company is celebrating the revolution …

In a ranking result released on Thursday by Millward Brown a leading global reasearch company, Bharti Airtel which operates in over 20 countries in Africa and in Asia was put amongst the top 100 brands in the world. Ranked 71 with a brand value of $1.5 billion Airtel came ahead of big companies like Citi Group (82), Sony (86), MTN …

In response to the growing demands of its health-conscious consumers, Guinness Nigeria Plc has announced the official debut of  Malta Guinness Low Sugar, a new lower sugar variant of  its Malta Guinness  drink. The new variety, according to the company, has been developed in response to the growing demand from consumers across Nigeria for a great tasting, lower sugar variant …

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, La Casera Apple Flavour carbonated soft drink has unveiled a new thematic campaign, the Apple Story, to further thrill and engage its teeming consumers, in continuation of its year-long 10th anniversary celebration. Asking the consumers a rhetorical question: What’s your Apple Story? the …

Arsenal Football Club has agreed a three-year partnership with Guinness Nigeria for Malta Guinness, Nigeria’s number one malt drink, to be the Official Malt Drink of the Club in Nigeria. The Gunners will work in tandem with Malta Guinness in Nigeria as well as in Ghana, Kenya, Cameroon, Uganda and Tanzania. The agreement has been reached following confirmation that the …