La Casera unveils new thematic campaign

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, La Casera Apple Flavour carbonated soft drink has unveiled a new thematic campaign, the Apple Story, to further thrill and engage its teeming consumers, in continuation of its year-long 10th anniversary celebration.

Asking the consumers a rhetorical question: What’s your Apple Story? the new thematic campaign is designed in a manner that engenders interaction with the target audience and encourages them to participate in the conversation.

Inaugurating the campaign, the chief operating officer of the company, Mr Prahlad Gangadharan, said that the new campaign was designed to bring about a better connection between the brand and the target consumers in an exciting way.

He noted that the campaign, which is in furtherance of the year-long celebration of La Casera’s 10th Anniversary, is pivoted on excitement, energy and fun, the three major intrinsic brand offerings of the drink.

In his remarks, the General Manager Marketing, Mr Dave van Rensburg, described the Thematic Campaign as an exciting and expandable platform that would build an emotional connection with the consumers by encouraging them to share personal and exciting stories for a chance to win prizes.

According to him, consumers would have the chance to participate in special radio hypes on the La Casera Apple Story in selected popular radio phone-in programmes on leading radio stations in key cities in Nigeria for a period of four weeks.

Consumers are expected to call into the programmes to share their Apple Stories and also log on to the company’s website Apple stories.

Mr Rensburg added that a prize would be given out daily on each radio station to the consumer with the most exciting story while the three overall most interesting stories will be selected for grand prizes at the end of the four-week duration of the hypes.