Lanre Ashaolu clinches OOH Personality of the Year 2023 Award

Lanre Ashaolu, the distinguished CEO of FPL Media, has been honored as the “Outstanding OOH Personality of the Year 2023” by MARKETING EDGE. This prestigious recognition was bestowed upon him during the recent MARKETING EDGE Annual Awards of Marketing and Advertising Excellence, a grand occasion dedicated to celebrating remarkable achievements in the realms of marketing and advertising.

The dazzling event, coinciding with MARKETING EDGE’s 20th-anniversary festivities, drew luminaries from the advertising sector and influential industry stakeholders. Notable professionals and iconic figures, including Mr. Udeme Ufot, the Group Chief Executive Officer of SO&U and Co-Chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NESG); Dozie Mbanefo, a renowned expert in out-of-home advertising and Chief Executive Officer of New Crystal, as well as Managing Director of DLK Oil & Gas; Sir Steve Omojafor, the former Group Managing Director/CEO of STB-McCann; John Ehiguese, Founder and Managing Director of Mediacraft Associates; and Jaiye Israel Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria, graced the event. These luminaries have made substantial contributions to shaping the Nigerian advertising and marketing landscape.

With close to two decades of experience in the outdoor advertising sector, Lanre Ashaolu is an Advertising Practitioner renowned for his extensive expertise spanning various sectors, including manufacturing, real estate, telecommunications, and tourism. His illustrious career has encompassed roles on both the client and agency sides of the industry. Among his key strengths are brand management, market research, consumer behavior analysis, marketing strategy, and outdoor advertising.

FPL Media, a dynamic marketing communication company headquartered in Lagos State, has been a trusted partner, providing exceptional brand management, media consultation, advertising, and corporate branding solutions since its establishment in 2014. The company’s journey began with shareholders’ funds and private equity, which it leveraged to develop innovative solutions and assist brands in attaining their marketing objectives.

Under Ashaolu’s visionary leadership, FPL Media has continued to empower brands with strategic solutions, and solidified its reputation as a trusted partner in the dynamic marketing landscape.