Jumia Introduces Buy Now, Pay Later Option in Collaboration with Easybuy to Enhance Shopping Experience

Jumia has launched an installment payment initiative in collaboration with Newedge (Easybuy), a finance firm, offering consumers in Nigeria a convenient online shopping experience.

Through this strategic partnership, Jumia enables consumers to purchase products of their choice and make flexible payments over a designated period. The e-commerce platform stated that this collaboration would enhance shopping convenience for customers using their platform.

By incorporating Easybuy’s Buy Now, Pay Later (BNPL) solution, Jumia eliminates the need for immediate payment, empowering consumers to make purchases confidently. The integration of BNPL options into the checkout process aims to create a more seamless and accessible shopping experience for all users.

Sunil Natraj, CEO of Jumia Nigeria, emphasized the significance of this partnership in providing flexible payment solutions to consumers, particularly during challenging economic times. The assurance of financial flexibility combined with a user-friendly shopping process reflects Jumia’s dedication to empowering its customers.

As Nigeria’s e-commerce sector grows, innovative solutions such as Buy Now, Pay Later have the potential to enhance financial inclusion and create new opportunities for consumers and businesses. Jessica Ugwuoke, CEO of Newedge Finance Limited, expressed excitement about the collaboration, highlighting its role in revolutionizing online shopping by offering flexible payment options to millions of consumers.

Under this partnership, customers shopping on Jumia can access Easybuy’s Buy Now, Pay Later service, facilitating the purchase of a variety of products with flexible payment terms. This initiative is a significant step towards advancing financial inclusion and digital innovation in the Nigerian e-commerce landscape.