Interviews

Adebayo Adekanmbi is Chief Marketing Officer of MTN Nigeria. He combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Taking a look back at your career trajectory before your appointment as CMO, would you have dreamt that you’d be marketing lead for one of the biggest brands on the continent ten years ago? …

Kwabena Adjei, the founder of Kasapreko, maker of Alomo Bitters, is a resilient entrepreneur. He believes that Africa with its potentials is sitting on a gold mine and regrets consumption of imported products that could be produced in the continent. Adjei, who has won many awards for his innovations, told Daniel Obi that Nigeria was his biggest market, but regreted …

A committee member of SURE-P (Subsidy Reinvestment and Empowerment Programme) and founder/CEO, Chocolate City Group International, Audu Maikori, has advised that a great brand is propelled by originality, creativity, and a unique value proposition in order to survive in a crowded market. Maikori, whose Chocolate City Group has promoted musical artistes such as MI, Brymo, Jesse Jagz, Ice Prince Zamani, and …

Steve Babaeko leads a team of young creative talents as CEO/Chief Creative Officer, X3M Ideas. With the incursion of foreign agencies, Babaeko who has 17 years hands-on experience and nine months in the saddle as CEO, advises that local agencies must deploy insights from local culture and nuances as comparative advantage over foreign agencies in this interview with ADEDEJI ADEMIGBUJI …

As a consumer advocate and President of the Consumer Advocacy Foundation of Nigeria (CAFON), Sola Salako, has consistently canvassed for consumer rights over the years and  she has earned a front seat row in the struggle. She spoke to Raheem Akingbolu on the recent ban on consumer promotions imposed on the telecoms service providers by the Nigerian Communications Commission (NCC). …

AS brands continue to bombard consumers with sales promos of all shades by the day, CHARLES NNOCHIRI, Category Manager with wines and spirits marketing outfit, Grand Oak Limited, shares his thoughts on the subject and highlights who gains in this interview with BRANDXCHANGE What Are Sales Promotions? Sales promotion is supposed to be a marketing activity that stimulates purchase. Now, …

When you take a look at the carbonated soft drink market in Nigeria, what picture do you see? It is an interesting segment of the fast moving consumer goods, FMCG market. Carbonated soft drink is all about refreshment and that is the market the Coca Cola has played very well in the last 126 years. It is a very viable …