10th Anniversary: Dentsu Nigeria now Leading Force in Advertising, says Emeka Okeke

The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, expressed delight at the progress made by the company in the past 10 years.

He noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market.

The marketing communications expert said, “MediaFuse-Dentsu Nigeria has grown into a leading force in marketing communications, consistently pushing boundaries and exceeding expectations since our humble beginnings in January 2014.

“We challenged the status quo in 2014 when we became the first indigenous media agency to launch total communication services that cut across creative services, production, digital marketing, original content development, influencer marketing, data, and technology against the established norm of these services being launched by full-service creative agencies.

“We have a track record of setting the pace in the industry with many groundbreaking “FIRSTS”, and initiatives that have earned us awards and recognitions across our corporate service lines and as individual professionals.

“Our pioneering and innovative footprints are also visible in research, service delivery and innovation. The launching of M1 (formerly Consumer Connection System) in 2016 was a game changer in the Nigerian marketing communications industry expanding measurable touchpoints from just four via TV and radio audience measurement (RAMS+TAMS) as well as AMPS to sixty plus (60+) touchpoints covering over 20 commercial cities in Nigeria today.”

The Dentsu Nigeria GCEO hinted that the company would deepen its investment in human resources, technology, and data to chart a new path in customer and brand experience.

“As we celebrate the past, we are embracing the future with confidence. We are well-positioned to not only keep pace but to drive positive changes in the market. Innovation, integrity, and client-centricity will continue to be the guiding principles that define us without reneging on ethical practices and responsible advertising. We hope we can continue to count on your support as we embark on this journey,” he added.