Sports

Heineken® has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie. The commercial is part of Heineken’s ‘Champion the Match’ campaign and launches on TV and digital channels to coincide with the new 2016/17 season. The film sees …

Nigeria’s foremost radio platform, Megalectrics Ltd, Owners of Beat, Classic, Naija FM, and Lagos talks radio station, today announced that an exclusive rights deal has been acquired from talk Sport. Bringing Megalectrics on-board as a new broadcast partner in Nigeria, the radio platform will broadcast at least five games each week, continuing Nigeria’s love affair with the Premier League. Megalectrics, …

Oil giants, Capital Oil and Gas and Anambra based NPFL club side FC Ifeanyi Ubah have inked a long-term partnership deal with West Ham United FC, one of the leading clubs in the English Premier League. The deal, which was officially signed today in London is set to be unveiled at the Olympic stadium on Sunday, 21st of August before …

A dominant performance saw Nigeria win bronze over a resilient Honduras side. Sadiq Umar scored a brace as Nigeria won an Olympic bronze medal in the men’s football with a 3-2 win over Honduras in Belo Horizonte. Nigeria, the 1996 Olympic football champions, are now the first African country to complete an Olympic medal sweep having won a sliver medal …

The Confederation of African Football (CAF) have announced Total as the official sponsor of the body for the next eight years. Total is a global, integrated energy producer and provider, the world’s fourth-ranked international oil and gas company and second-ranked photovoltaic solar. CAF, in its website on Thursday said that both bodies have reached an agreement that Total would support …

  Oyo state’s Asegun Comprehensive High School boys have won the 2016 edition of Copa Coca-Cola U-15 tournament and smiled home after weeks of hard won and tension-filled matches, with a cash prize of N1 million Naira. The victory came after the Asegun defeated National Grammar School, Nike, Enugu, at the National Final match played at the Onikan stadium, Lagos …

The UEFA EURO 2016 logo was designed and developed by Brandia Central, a brand consulting company based in Lisbon, and a market  leader in Portugal with more than 20 years’ experience. Brandia also  developed the logo for UEFA EURO 2012. Brandia Central’s design revolves around France’s artistic reputation. Logo Inspiration The inspiration that led to the creation of the logo …

Reports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take? Sports marketers have plenty to look forward to this year, but ample reason for concern too. The UEFA Euro 2016 football tournament in France and the …

• Nike, Head & Evian back Russian following verdict on failed drugs test • Tag Heuer Porsche & Avon less supportive of the 29-year-old Maria Sharapova has found support from sponsors after being given a two-year suspension for failing a drugs test at the Australian Open. Sharapova has vowed to fight the ban, announced by the International Tennis Federation on …

The Teslim Balogun Stadium will on Friday, June 10, 2016 host the finals of the GTBank-Lagos State Principals Cup; the biggest grassroots soccer competition in West Africa. Now in its 7th year, this season’s finals promises to be an exhilarating encounter between two teams as they stake their claim as ultimate champions of the prestigious tournament. In the boys’ category, …