5th Edition of ID Africa’s NET Honours to Hold on Sunday, June 20

One of the world’s most prestigious audience data-based awards will hold on Sunday, June 20, 2021. Organisers Info Digital Africa, owners of Nigerian Entertainment Today, from which the data is sourced and analysed, say this year’s edition will remain entirely virtual with plans to reach even more people globally.

NET Honours is an annual recognition of top performers in the entertainment industry and public sector based on audience data from Info Digital Africa’s media channels. NET Honours recognises achievers through a thorough analysis of audience search results, consumer interest, social media interactions and trends.

Info Digital Africa CEO, Femi Falodun, says “NET Honours is a one-of-its-kind platform where we recognise and celebrate some of Nigerians’ favourite celebrities and public figures, strictly based on data and insights from our network of media platforms and social channels. Last year, we recognised over 73 individuals and organisations and reached over 10 million people in 31 countries. We expect to reach an estimated online audience of 15 million on June 20, when we announce this year’s winners.”

The award is based on engagement from over 8 million internet users reached across websites, social media and related channels of Netng, Neusroom, 234Star and Orin between June 2020 and May 2021. The event celebrates musicians, actors, comedians, reality TV stars and public personalities who are subjects of Nigeria’s most exciting conversations in the year under review.

Falodun adds: “Over 90% of the audience on our media properties, Netng, Neusroom, 234Star and Orin, are Nigerians below 40 years old. This means that NET Honours provides valuable insights into the people, events and pop culture interests that appeal most to Nigeria’s digital natives and entertainment content consumers.”

The 5th edition of NET Honours will feature 25 categories, including Most Popular Male Musician, Most Popular Event, Most Searched Actress, Most Played Pop Song, Most Popular Couple, and many more.

For the first time, organisers are adding new categories celebrating the most played songs in Nigeria during the period under review. These awards will include songs across five genres, namely: Pop, Hip-Hop, Alternative, Street Hop and R&B/Soul.

According to organisers, the Most Played Songs categories are based on verifiable data supplied by Corrents, a Nigerian music analytics startup. The company analyses data from airplay on over 100 local radio stations and streaming platforms like Spotify, YouTube, and Apple Music.

Celebrities and public figures such as Wizkid, Cardi B, Cristiano Ronaldo, Juliet Ibrahim, Tiwa Savage, Toke Makinwa, Tacha, Alibaba and Ebuka have won awards in previous editions of the event.

Nominees for NET Honours People’s Choice Awards Class of 2021 will be announced on Sunday, June 13, and winners will be announced during a live virtual global event on Sunday, June 20, 2021.