In the competitive market of seasoning cubes, where consumers are on a quest for quality and authenticity, Terra Gold has emerged as a standout choice among consumers thanks to its innovative approach and exceptional quality. This seasoning cube has been setting new standards in the culinary world by offering unmatched versatility, consistent taste, and excellent value for money.

The trust and satisfaction of consumers are evident from the growing popularity of Terra Gold. Users consistently praise the cube for its rich and consistent taste, which elevates the culinary experience of every meal. The campaign “One Cube, Endless Possibilities” reflects the brand’s commitment to providing a superior seasoning solution that meets the diverse needs of Nigerian kitchens.

Osho Glory, a university student shares her positive experience, she noted that as a student who loves to cook, she sometimes couldn’t afford all the ingredients, but with Terra Gold Cube, she gets the flavour, taste, and aroma she desires. It has provided her unmatched convenience, without compromising on taste.

Mrs Aisha Ibrahim says “Terra Gold is like a stone you use to kill two birds. When I cook my family’s local soups and international meals with Terra Gold Cube, the flavour, and aroma blend nicely with the natural ingredients I used for the meal.” She continues very excited, “Regardless of what you are cooking, Terra Gold Cube makes its taste and aroma so much better”. This endorsement underscores Terra Gold’s appeal to a broad consumer base seeking a reliable and flexible seasoning option.

Probal Bhattacharya, Chief Marketing Officer, TGI Group shared, “We understand how dynamic the Nigerian Culinary space is and our role is to empower consumers with the right seasoning for all their dishes, whether local or international. Food is an important part of everyday life, and we aim to ensure flavours are brought to life one dish at a time”.

Terra Gold Cube has redefined the art of seasoning with its innovative approach and commitment to quality. Its ability to enhance a wide range of dishes without dominating their natural flavours makes it a top choice for consumers. As Terra Gold continues to inspire culinary creativity across Nigeria, it solidifies its position as the gold standard in seasoning cubes.

TGI Distri, a subsidiary of TGI Group is a consumer-focused distribution company driven by innovation to meet the evolving market and consumer needs in Nigeria. TGI Distri is vast in the innovation of new products, marketing, managing sales, and distribution of Food & Non-food products ranging from Big Bull Rice, Golden Terra Soya Oil, Terra Seasoning Cube, and Renew Starch.

With a well-structured supply chain infrastructure across Nigeria, TGI Distri is committed to being the distribution company of choice.

In line with its custom of rewarding loyalty, Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to launch the “UBA Legacy Promo” as part of activities to mark its 75th anniversary.

This landmark campaign has been specially designed by the bank to celebrate UBA’s rich legacy spanning over 75 years, as well as the bank’s longstanding commitment towards rewarding its loyal customers in a grand style.

The UBA Legacy Promo which will run for a period of six months beginning from July 2024, will see the bank doling out of N200m in cash prizes as well as other consolation prizes to its teeming customers from various categories.

This promo is open to several categories of account holders including Bumper Account holders, Savings account, Kiddies & Teens Account holders as well as Nextgen account holders.

Specifically, 75 customers will win the star prize of N1 million each during the promo, while 75 other customers will each win N500,000. 75 customers will win N250,000 each, while another 75 will each win N100,000.

In the promo, 75 Kiddies, Teens, and NextGen customers will receive N200,000 in scholarship rewards and N180,000 in pocket money rewards respectively, just as many more customers will win N10,000 monthly cash prizes. Other consolation prizes include shopping vouchers, loaded prepaid cards, and other exciting rewards.

To qualify for the promo, Bumper customers are expected to have a minimum of N 5,000 operating balance and multiples of N5,000 will give the customers a higher chance of winning. Customers under the savings category are expected to save a minimum of N 100,000 monthly, while multiples of N100,000 will give them more chances of winning.

Kiddies & Teens Account holders will however need to maintain a standing instruction of N10,000 monthly to qualify for the scholarship reward while NextGen customers are expected to maintain a minimum of N5,000 and get a debit card to qualify for the N180,000 pocket money reward.

UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, expressed his excitement about the promo and said the bank is always excited to reward loyalty while encouraging a savings culture amongst its customers.

He said, “The UBA Legacy Promo is a testament to our enduring commitment to our customers. For 75 years, UBA has been at the forefront of banking innovation, and this promo is another way we are showing our appreciation and continuing to build on our legacy of trust and excellence.”

UBA’s Group Head, Marketing & Corporate Communications, Alero Ladipo, who emphasised the significance of the campaign, said, “As we mark this monumental anniversary, the UBA Legacy Promo not only celebrates our rich history but also reinforces our dedication to enriching the lives of our customers. We are thrilled to offer these fantastic rewards as a thank you for their unwavering loyalty.”

She invited customers to participate in the exciting promo and take advantage of the incredible rewards on offer.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally. Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology.

The Enterprise Development Centre (EDC) has announced a strategic partnership with International Energy Insurance (IEI). This collaboration focuses on developing a comprehensive curriculum and providing specialized training on Risk Management and Insurance, as well as creating detailed case studies for real-world application.

The partnership was announced at the EDC office in Ajah Lagos recently with commissioning of EDC Studio.

Additionally, IEI sponsored the rebranding of EDC studio, enhancing its resources to better serve and enhance our facilities for the benefit of SMEs. This newly upgraded studio will serve as a hub for interactive learning and professional development.

According to Director, Programme and Partnership Enterprise Development Centre, Pan-Atlantic University, Dr. Olawale Anifowose, “This partnership signifies a significant step towards empowering SMEs with essential knowledge and tools to navigate risks and secure their future. EDC and IEI are committed to fostering a robust support system for small and medium enterprises through this innovative educational initiative.”

Speaking further, Dr. Anifowose said, “I think this is a very welcome partnership and initiative with International Energy Insurance. As far back as 4 years ago, when we had the ENDSAR protest in Lagos states, I believe that that period was an eye-opener for many businesses because during those protest, many businesses were destroyed and the data is out there that showed that a large number of those businesses that had their stores, properties, and business destroyed were not insured.”

 “It was that period that the Enterprise Development Center took it upon itself to ensure that we deepen our relationship with an insurance company that has a clear product and clear strategy for how small businesses can welcome and start to embrace risk management strategies that can help them to get back on their feet whenever there is a mishap.”

Enlightening some prospective SMEs, Managing Director/CEO, International Energy Insurance (IEI), Mr. Olasupo Sogelola, said study has shown that over 59.1 million Nigerians work in small and medium enterprises sand micro, small and medium enterprises organisations in the country and over 41 million SMEs and MSMEs have been registered, therefore, it is a viable sector to look after.

‘Apart from providing a dedicated insurance product and risk management strategies for these SMEs and MSMEs, the partnership also extended to the Clear Pay Microfinance Bank, our sister organisation providing funding support to them.

“We are, indeed, very excited by the opportunity this partnership has thrown up because several SMEs would not be bothering themselves about the risks that are associated with running day-to-day operations in Nigeria.”

FirstBank, Nigeria’s oldest financial institution, has introduced a new thematic brand campaign named ‘Giant In You‘ to mark its 130-year legacy. This strategic initiative not only honors the bank’s enduring journey but also emphasizes its steadfast dedication to empowering its customers and stakeholders to realize their full potential.

Set against the backdrop of FirstBank’s proud 130th anniversary, the ‘Giant In You’ campaign, scheduled to launch on Monday, July 15, 2024, serves as a call to action, inspiring individuals and businesses to embrace their inherent greatness and accomplish extraordinary achievements. The campaign’s core message is one of empowerment, urging everyone to acknowledge the “giant” within themselves and leverage their innate strengths to conquer challenges and reach new heights.

At a private screening event held on July 12, 2024, at the Ebony Life Place, Victoria Island, Lagos, Yinka Ijabiyi, Head of Brands and Stakeholder Management, reiterated the bank’s commitment to offering comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises. Ijabiyi emphasized that for 130 years, FirstBank has been a steadfast partner to its customers, nurturing their aspirations and fostering their development. He highlighted how the ‘Giant In You’ campaign embodies the essence of FirstBank’s dedication to empowering the community and enabling them to achieve their full potential.

According to Ijabiyi, “At FirstBank, we believe that there is a ‘GIANT’ within every employee, customer, and stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be realized. Our commitment is to provide all the necessary business support, financial expertise, growth solutions, channels and platforms to bring out the Giant in You. We are the partner with tailored solutions for every employee, customer, and stakeholder, equipped to transform dreams into monumental successes.”

FirstBank continues to prioritize growth, innovation, acceleration, network building, and trust enhancement for its employees, customers, and shareholders.

At FirstBank, individuals are empowered, inspired, enabled, and supported to transcend the ordinary and think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle. The call to action extends to everyone as the bank encourages individuals to explore and unleash their potential.

The ‘Giant In You’ campaign, led by FirstBank’s marketing and communications team, is a comprehensive initiative with a wide range of touchpoints. Engaging outdoor ads, compelling digital content, and interactive social media campaigns are platforms where the bank conveys its message of empowerment and self-belief to a diverse audience.

A notable aspect of the campaign is its inspirational video series featuring the real-life success stories of FirstBank customers and their extraordinary journeys. These narratives serve as a poignant reminder that remarkable accomplishments are attainable when individuals embrace their inner capabilities and leverage the support of a trusted financial partner like FirstBank.

Ismail Omamegbe, the Head of Corporate Communications at FirstBank, reiterated the bank’s commitment to Corporate Social Responsibility (CSR), with a particular focus on the sports sector. He emphasized the bank’s dedication to empowering dreamers, achievers, innovators, entrepreneurs, and individuals from all walks of life to realize their full potential and achieve their aspirations.

“The ‘Giant In You’ campaign is more than honoring our legacy; it’s about recognizing the achievements and dreams of our customers. We firmly believe in the inherent potential of every individual to make a significant impact, and we are proud to be part of their journey, providing the financial support and resources necessary to turn their visions into reality,” he explained.

FirstBank, as it continues navigating the ever-evolving financial landscape, emphasizes its unwavering commitment to its customers and stakeholders through the ‘Giant In You’ campaign. The campaign inspires growth and greatness on 130th Anniversary

At the just concluded 2024 Private Sector Health Alliance of Nigeria (PSHAN) annual conference in Lagos, leading experts said that the private sector’s contribution to the provision of health insurance is vital for attaining Universal Health Coverage (UHC) in Nigeria, with the sector accounting for over 60 percent of healthcare service delivery in the country. Experts suggested that expanding the private sector’s involvement in healthcare delivery can lead to more affordable and high-quality healthcare options for Nigerians, addressing a critical need in the country’s healthcare system.

According to them, countries that have embraced private sector involvement in healthcare delivery have been able to unlock the innovative power of such sector thereby, creating transparency and accountability that translate to efficient and effective healthcare delivery services.

Delivering the keynote address, Dr. Tayo Aduloju, CEO of the Nigerian Economic Summit Group (NESG) said, “90 percent of essential UHC interventions can be delivered through primary healthcare centres, potentially saving 60 million lives and increasing global life expectancy by 3.7 years by 2030. Given the government’s limited capacity and competing challenges, the private health sector must be leveraged to unlock innovation and resources for UHC, especially via private healthcare involvement, policies favouring and inspiring PPPs, collaborating with digital healthcare delivery and tech integrating organisations.”

He further noted that private sector providers can introduce innovative technologies, improve management practices, and implement cost controls, leading to a more efficient healthcare system. “Public-private partnerships (PPPs) can expedite the development and upkeep of healthcare infrastructure,” said Dr. Tayo Aduloju.

Nicole Spieker, CEO of PharmAccess Foundation, delivered a special guest address, offering valuable insights on the innovative approaches harnessing private sector solutions for achieving universal health coverage in Nigeria’s evolving health insurance landscape. In her address, she noted that healthcare insurance should be seen as a social business that requires collaboration between public and private sectors. She urged stakeholders to explore ways to involve businesses and banks in healthcare investment, pointing out that technology has the potential to promote UHC in Nigeria. “Private health insurers need capital to expand, and the use of technology can create services for lower-income groups,” Spieker said.

In her introductory speech, Dr. Tinuola Akinbolagbe, MD/CEO of PSHAN, gave a background of the conference’s theme while highlighting the objective of the conference. She noted that PSHAN plays a vital role in promoting private sector involvement in healthcare delivery, considering its contribution to over 60 percent of Nigeria’s healthcare service delivery. Dr. Akinbolagbe said the government needs to use accurate, research-backed data to guide informed decisions.

The panel discussion on “Private Sector Solutions for Universal Health Coverage: Myth or Reality?” followed. Moderated by Iyadunni Olubode, Director of Nigeria Programs at MSD for Mothers, panelists included Modupeola Ogundimu, Director Lagos Zone, National Health Insurance Authority; Dr. Alero Roberts, Associate Professor at the College of Medicine, University of Lagos; Dr. Leke Oshunniyi, MD of AIICO Multishield Limited; Abimbola Adebakin, Founder and CEO of Advantage Health Africa; Dr. Ngozi Onyia of Paleon Memorial Hospital; and Peju Ibekwe, CEO of Sterling One Foundation.

Iyadunni Olubode, Director of Nigeria Programmes for MSD, said 60 percent of Nigerians access healthcare through the private sector. According to her, the public sector alone cannot meet Nigerians’ healthcare needs. “Collaboration between public and private sectors in a mixed health system is the only way to achieve UHC in Nigeria,” Olubode said. She said the private sector brings innovation, efficiency, access, and sometimes investment and they need support. “The private sector needs access to financing to deliver the desired healthcare. Just as citizens need financing on the demand side, healthcare is a business requiring financing on the supply side as well,” she added.

Following the physical summit, the conference continued with a virtual session on June 27th, open to the public. This virtual conference facilitated the exchange of perspectives and experiences, with actionable solutions to the challenges faced in achieving UHC in Nigeria. Dr. Leke Oshunniyi, Chairman of the Health and Managed Care Association of Nigeria (HMCAN), delivered the keynote address, emphasizing the critical role of the private sector in achieving UHC. He advocated for strengthened collaborations and innovative approaches to healthcare delivery.

The panel discussion for the virtual conference, “The Role of Private Sector in Achieving Universal Health Coverage,” followed. Moderated by Dr. Anne Adah-Ogo, Director of Policy at PSHAN, the panel featured Vivianne Ihekweazu, Managing Director, Nigeria Health Watch; Dr. Oluwakolade Abayomi, Group Medical Consultant, Dangote Industries Limited; Kenneth Okolie, MD/CEO, SYNLAB Nigeria; Rotimi Olatunji, Head Business Development, Lagos State Health Management Agency; and Dr. Mories Atoki, CEO, African Business Coalition For Health. The discussion highlighted the private sector’s contributions to UHC, exploring strategic partnerships and innovative solutions.

Special guests who attended the conference include Mr. Jim Ovia (CFR, CON), Founder & Chairman of Zenith Bank Plc; Aigboje Aig-Imoukhuede, FCIB, CON, Chairman Board of Directors, Access Holdings; Omobolanle Victor-Laniyan, Head, Sustainability, Access Corporation; Prof. Folasade Ogunsola, Vice Chancellor, University of Lagos; Professor Francis Abayomi Durosinmi-Etti (OFR), Chairman, Board of Trustees, CancerAware; Olayinka Subair, Country Manager Nigeria/Cluster Lead West Africa, Pfizer SSA; Njide Ndili, Vice President, Healthcare Federation of Nigeria; Dr. George Uduku, General Manager, West Africa, GE Healthcare; and Momodu, Projects Director, Aliko Dangote Foundation, among others.

The 2024 PSHAN Annual Conference successfully facilitated dialogue, promoted collaboration, and drove innovation in the healthcare sector. By bringing together leaders and experts, PSHAN aims to create a conducive environment for developing actionable strategies to significantly impact Nigeria’s healthcare system and its journey towards universal health coverage. The alliance remains committed to leveraging private sector resources and expertise to improve health outcomes across Nigeria.

Stanbic IBTC Holdings has announced the date for its annual women’s event tagged ‘Bloom Weekend’, coming up in July 2024. This dynamic event will celebrate women in its Blue Blossom community and feature several components including a yoga session, village market, the Ladies At The Table Empowerment Series (LATTES), an all-day trade fair, and Small and Medium Scale Enterprises (SME) masterclasses.

The theme for the 2024 Bloom Weekend is ‘With Her. For Her.’ and it is scheduled to take place at the prestigious Landmark Events Centre on Saturday, 27 July 2024. A major part of the event, the Ladies at The Table Empowerment Series (LATTES), will feature conversations with industry experts and thought leaders, on financial independence and stability, emotional well-being, and breaking barriers in career and business.

Following the LATTES session, the Blue Blossom trade fair will feature a broad showcase of products and services from women-owned businesses across various business segments. Attendees can shop at discounted rates, network with fellow women, and discover investment opportunities. With a focus on economic empowerment, the trade fair will bridge the financing gap for women-owned businesses.

Regarding the upcoming event, Olajumoke Bello, Head, Enterprise Banking, Stanbic IBTC Bank, emphasised women’s indispensable contributions to societal progress. She ardently voiced the necessity to stand beside women and aid them in surmounting the obstacles that frequently obstruct their path on the journey to attaining financial prowess.

“Our dedicated Blue Blossom community was formed to transform this vision into an actionable reality. Through our Blue Blossom initiatives, we equip women with resources, financial aid and advisory to help them achieve stated business objectives. The ultimate ambition of the Blue Blossom community is to foster an environment where women are encouraged and empowered to unlock their capabilities and achieve their utmost potential,” Olajumoke said.

Nike Bajomo, Executive Director, Business Development, Stanbic IBTC Pension Managers added that through the Blue Blossom Community and initiatives like the annual LATTES conference, Stanbic IBTC is paving the way for a future where gender disparity in the business world is significantly diminished; and where a more inclusive and equitable landscape is created for women to thrive in career and business.

Inviting the general public to this year’s event, Nike said; “Women who are new to, and already part of, the Blossom community are all invited to participate in this transformative weekend event. Whether you are an established entrepreneur, a budding professional, or simply passionate about women’s empowerment, the Bloom Weekend promises inspiration, knowledge-sharing, and meaningful interactions. Register now by visiting www.stanbicibtc.com“.

Committed to fostering economic growth and empowering individuals and businesses, Stanbic IBTC continues to champion gender equality and provide tailored financial solutions for women.

Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice

For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).

WPRD, an annual event, was instituted in 2020 for practitioners to celebrate and take pride in the role they play in shaping and building brands through strategic communications. For its past three editions, it has also provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.

Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world. 

“In line with our commitment to celebrating the pivotal role of PR practitioners, this year’s edition promises a global showcase of our industry’s invaluable contributions to business, institutions, and international growth and success,” he said. 

“World PR Day 2024 will offer practitioners the opportunity to have the much-needed conversation regarding the future of our industry – asking and answering questions like: what needs to be done to stay abreast of the dynamic changes the world is witnessing? What role can practitioners, as communicators, play in a world faced with multiple wars and where brands indulge in unhealthy competitions?”

There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”

Within the industry, maintaining ethical and professional practices remains the major concern of practitioners. As a 2022-2023 Africa PR & Communications Report review found, 20.1 percent of the over 3,000 participants surveyed expressed this concern. Talent drought remains another major problem that needs to be addressed. A staggering 74.8 percent of practitioners living across 29 African countries say there is a drastic drop in talent in their countries. This, understandably, has resulted in over 80 percent of professionals admitting to being overworked.

Addressing these challenges, from public perception of the industry to earning trust – emphasising that transparency and integrity are hallmarks of public relations – tackling industry issues (underpayment, talent drought, and overwork), remains the core objectives and driving force of WPRD.

Since its debut in 2021, WPRD has witnessed commendable growth as professionals continue to queue into this initiative of building an inclusive and trusted industry where practitioners take absolute pride in the work they do. While 3,500 practitioners participated in the first edition of WPRD, the second edition in 2022, themed ‘Trust, Truth, and Transparency’, saw participation grow to 10,000. Stakeholders like GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India held conferences, fireside chats, virtual and physical events, summits, and festivals to amplify the need for gaining trust, standing for the truth, and maintaining transparency in the practice.

Enitan Kehinde, Lead Coordinator, World PR Day, described the annual event as crucial, particularly in a world where there’s not only a growing need for well-tailored brand messages to stand out among competitors but also a need to show what PR professionals do.

“Against the backdrop of an increasingly competitive landscape, the significance of this annual event cannot be overstated. It serves as a vital platform to showcase the indispensable role of PR professionals in crafting distinct brand narratives that resonate amidst fierce market dynamics,” she said.

The 2023 edition of WPRD, with its global reach of 60 million across 20 physical and 25 virtual events in over 60 countries, garnered recognition at the 2023 PRovoke EMEA SABRE awards. This achievement underscores WPRD’s ongoing success in promoting the public relations industry.

“Often imitated, never replicated. There’s Nothing Like Milk”. This is the impactful message Dano Milk is sending out to Nigerians as the leading dairy company celebrates World Milk Day on June 1st, 2024.

Taking a quick look at the Nigerian dairy market, you would quickly notice the presence of certain low-nutrition products like creamers, tea whiteners, and other inferior quality powders calling the attention of milk consumers due to affordability. As a leading dairy company in Nigeria, Dano Milk knew it was time to address the situation and advocate for quality nutrition.

So, when World Milk Day came around, Dano launched its campaign with an impactful message: “Nothing Like Milk”. The campaign aim? To educate, engage and enlighten consumers about the endless nutritional benefits of choosing quality milk over inferior alternatives with little to no nutritional value.

The campaign was brought to life through a series of engaging digital activities and exciting offline events – to drive home the message that when it comes to nourishment, there’s truly #NothingLikeMilk.

To keep the excitement going, the campaign launched the #DanoMilkOclock challenge on digital platforms, encouraging participants to showcase their love for milk in creative ways. Popular influencers like Rechael Okonkwo, Jenny Frank, Diary of a Kitchen Lover, and Aproko Dr led the charge with milk-themed tasks to engage the audience.

Rechael Okonkwo, the beloved Nollywood actress and producer, kicked off the challenge by inviting participants to take milky selfies enjoying Dano Milk. Jenny Frank, the vibrant TikToker, got everyone grooving to Dano’s “No Limits” jingle with her energetic dance routine.

Next up was Chef T, popularly known as DiaryOfAKitchenLover, who challenged her followers to whip up milk-based recipes that were simple yet delicious. From creamy pasta to fluffy pancakes, the entries showcased the endless possibilities with Dano Milk.

Aproko Doctor asked participants to make a pledge to always #GoForMilk. This task emphasized the importance of choosing quality nutrition and making a commitment to better health. The Milky Poetry task rounded off the digital activities, inviting participants to express their love for Dano Milk in verse. The comments section overflowed with heartfelt poems celebrating milk’s role in their lives.

An Exciting Milky Celebration at Ikeja City Mall, Lagos

While the fun was ongoing on the digital space, Dano Milk brought the celebration to life with an exciting mall activation at Ikeja City Mall. For two days straight (June 1st & 2nd, 2024), attendees indulged in milky delights, met their favorite celebrities, and enjoyed a host of family-friendly activities.

]]> https://www.brandessencenigeria.com/dano-celebrates-world-milk-day-by-reminding-nigerians-that-theres-nothing-like-milk/feed/ 0 https://www.brandessencenigeria.com/bolt-hosts-second-edition-of-bolt-drivers-football-league-to-foster-unity-and-inclusion/?utm_source=rss&utm_medium=rss&utm_campaign=bolt-hosts-second-edition-of-bolt-drivers-football-league-to-foster-unity-and-inclusion https://www.brandessencenigeria.com/bolt-hosts-second-edition-of-bolt-drivers-football-league-to-foster-unity-and-inclusion/#respond Fri, 21 Jun 2024 13:49:53 +0000 https://www.brandessencenigeria.com/?p=23480

Bolt, a leading ride-hailing platform, continues to strengthen its bond with driver-partners by hosting the second edition of its ‘Bolt Driver’s Football League’ in Lagos on Wednesday, 12th of June

The second edition tournament, themed “Fostering Unity and Inclusion”, aimed to enhance the relationship between Bolt and its driver-partners. The event underscored the platform’s commitment to the well-being of its drivers, recognising the essential role they play in the ride-hailing ecosystem.

Organised in partnership with the Lagos State Ministry of Transportation, OneHealth by AXA, Oraimo, and Mycovergenius, the event was a resounding success.

Bolt driver-partners from various locations across Lagos participated enthusiastically in the mini football tournament. The event featured knockout matches between four teams formed by the drivers, showcasing their sporting skills in a spirit of camaraderie and healthy competition.

In addition to the football matches, the event offered a safe and enjoyable playground for the children and families of the drivers. They spent the Democracy Day holiday engaged in games, activities, and entertainment, making the event a memorable occasion for all attendees.

Giving the opening remarks, the Director of Public Transport and Commuter Services (PTCS), Engr. Olusoji Adebayo said, “I would like to thank Bolt for organising this brilliant initiative. It is indeed an opportunity for Bolt drivers to meet and relate with transport regulators in an atmosphere that encourages cohesion and exchange of ideas, challenges and solutions that is peculiar to Bolt drivers in Lagos State. I hereby express my sincere appreciation for the efforts of the Bolt team for organising this event which is important to portray and ensure an attitude of excellence and professionalism among the e-hailing operators in Lagos State.”

Speaking at the event, Yahaya Mohammed, Bolt’s Country Manager said, “We believe in fostering a strong sense of community and building meaningful relationships with our drivers. Through initiatives like this, we are not just a ride-hailing platform; we are a supportive and vibrant community that values the contributions of our drivers. Together, we are driving towards a future of excellence in service and driver empowerment. I am thrilled to witness the incredible comradeship and passion displayed by our drivers today. This event exemplifies Bolt’s unwavering commitment to driver engagement and satisfaction”

Weyinmi Aghadiuno, Acting Head of Regulatory & Policy Africa at Bolt, expressed enthusiasm about the event, saying, “We are thrilled to host this novelty football competition as a way to bring our driver community together in a spirit of unity and inclusion. Our drivers are the backbone of our service, and this event is our way of showing appreciation for their hard work and dedication. By creating opportunities for our drivers and their families to connect and engage in a fun, relaxed setting, we aim to strengthen the bonds within our community and celebrate the diversity that makes us stronger.”

The event concluded with the presentation of medals and trophies to the top three teams, along with outstanding prizes for participants. The winning team received a cash prize of N500,000 plus an additional N200,000 from the Lagos State Ministry of Transportation. The runner-up team was awarded N350,000 plus an additional N150,000 from Oraimo, while the third-place team received N250,000. In total, the cash prizes amounted to 1.3 million naira. Additionally, exciting prizes were won by female drivers and other attendees during the raffle draw.

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market.

Counterfeiting poses a significant threat to businesses and consumers alike, undermining trust and damaging reputations. In response to this challenge, Big Bull Rice has implemented an advanced holographic technology to authenticate its products and provide consumers with peace of mind.

The holographic seal, integrated seamlessly into Big Bull Rice packaging, serves as a visible indicator of authenticity. This innovative solution offers enhanced security features, making it more difficult for counterfeiters to replicate.

By simply checking for the presence of the holographic seal, consumers can ensure that the packaging has not been compromised and can proceed with confidence in their purchase.

Probal Bhattacharya, Chief Marketing Officer, TGI Group, stated that the introduction of the holographic seal on Big Bull Rice is a proactive step to safeguard customers and uphold the brand’s integrity.

“The holographic seal serves as a conspicuous marker of the product’s genuineness. Engineered to be tamper-evident, it swiftly reveals any compromise in the packaging. This functionality not only empowers consumers to make well-informed purchasing choices but also serves as a formidable deterrent against counterfeiters seeking to replicate Big Bull Rice packaging” he stated.

Deepanjan Roy, Executive Director, TGI Group, says the company is committed to upholding the highest standards of quality and integrity in all aspects of its operations.

“The introduction of the holographic seal reaffirms this dedication and underscores our relentless pursuit of excellence. With the holographic seal in place, consumers can now easily identify authentic Big Bull Rice products, ensuring they receive the quality they expect and deserve with every purchase” He added.

The introduction of the holographic seal on Big Bull Rice packaging is a significant milestone in the brand’s journey toward enhancing customer experience and ensuring product integrity. Consumers can now look for the holographic seal as a mark of authenticity when purchasing Big Bull Rice, giving them peace of mind that they are choosing a genuine product.

Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly pack sizes nationwide.