FirstBank, Nigeria’s oldest financial institution, has introduced a new thematic brand campaign named ‘Giant In You‘ to mark its 130-year legacy. This strategic initiative not only honors the bank’s enduring journey but also emphasizes its steadfast dedication to empowering its customers and stakeholders to realize their full potential. Set against the backdrop of FirstBank’s proud 130th anniversary, the ‘Giant In …

The 51st annual general meeting/congress of the Association of Advertising Agencies of Nigeria will focus on the importance of practitioners adopting technology. The event, with the theme ‘Breaking the Mold – Creativity and National Development,’ is scheduled to take place from July 18–20, 2024. It will be officially opened by the Governor of Ogun State, Prince Adedapo Abiodun. A statement …

Big Bull Rice recently unveiled a new holographic seal tape on its 25kg and 50kg packs, and consumers are already singing its praises. This innovative measure, aimed at combating counterfeiting, ensures that customers can now easily verify the authenticity of their purchases. The introduction of the holographic seal tape has been met with widespread approval, from major distributors, wholesalers, retailers, …

The planning committee of Location Marketing Awards (LOMA) announces the second edition and the Out of Home Advertising Conference and Exposition (OOHACE) 2024 with The theme: Unlocking the Power of OOH Advertising in building Nigeria’s Entertainment Industry. These prestigious events will take place on September 27-28, 2024, at the prestigious Marriott Hotels, and Marcelinas Place both at Ikeja G.R.A Lagos, …

Public relations practitioners across the world are gearing up for the fourth edition of World Public Relations Day (WPRD)’, themed ‘The future of public relations in a changing world’. The annual celebration scheduled for July 16, 2024, celebrates public relations practitioners, students, and industry thought leaders in the sphere. Founder and Convener of World PR Day, Ayeni Adekunle emphasised the …

As part of preparation for a new phase of business transformation, the Board of Directors of Emerging Markets Telecommunication Services Limited (EMTS), operating as 9mobile, today announced the appointment of seasoned telecoms expert and technology business leader and advisor; Obafemi Banigbe as the Chief Executive Officer of the company. He succeeds the outgoing CEO, Juergen Peschel, who will be retained …

The Board of Directors of Emerging Markets Telecommunication Services Limited (EMTS), operating as 9mobile, today announced the appointment of seasoned business and finance professional; Abolaji Idowu as the new Chief Financial Officer (CFO). He succeeds Mrs Nkem Oni-Egboma, the outgoing CFO, who is stepping down to explore new opportunities outside of 9mobile. Idowu’s appointment is part of a significant leadership …

The Nigerian food market is currently facing an alarming crisis. As I delved into recent reports, I was overwhelmed by the extent of adulterated foods flooding our markets. Palm oil, a staple in many Nigerian households, has been found laced with dangerous substances like dye, lard, and other harmful additives. These revelations, brought to light by the Federal Competition and …

At the just concluded 2024 Private Sector Health Alliance of Nigeria (PSHAN) annual conference in Lagos, leading experts said that the private sector’s contribution to the provision of health insurance is vital for attaining Universal Health Coverage (UHC) in Nigeria, with the sector accounting for over 60 percent of healthcare service delivery in the country. Experts suggested that expanding the …

Following a stamina-based cycling competition recently held in Lagos, winners have emerged from the 3rd Edition of Cycling Lagos, an initiative of BrandEscort Communications in collaboration with the Lagos State Sports Commission and the Lagos State Cycling Association. Tijani Quwam, a professional cyclist from Lagos emerged winner in the male cartigory after riding for 56 minutes, 29 seconds while Agbo …