Articles

Board decisions could make or mar business interests. The impact can either be rewarding or debilitating. At the introduction of GSM in Nigeria, Vodacom spurned the then fledgling Nigerian telecoms market, an action they later regretted after MTN which took the bold steps, is today flourishing. In April this year, Microsoft acquired mighty Nokia for $7.2bn, a deal which was …

Founder of TINK Africa, Franklin Ozekhome, who has spent a decade in advertising (media planning, brand strategy, account management, digital planning, marketing and new business) believes that brand managers are not investing enough in reading and exploring the world around them. In this interview with Daniel Obi, he challenges marketing communication professionals to start designing innovative solutions to resolve challenges …

Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All Progressive Congress (APC), Akinwunmi Ambode, as an example Since the shift from core traditional marketing to digital, product positioning and personality branding, are now being tailored along these lines.  From …

Companies that deliver infrastructure, like mobile telephone networks, play a much bigger role than in just their sector. In Africa, where the challenges of infrastructure and environment have thrust millions of people into marginalisation, mobile networks arrived to connect individuals and societies, providing the ability to communicate and access information. There are places in Africa where communities are yet to …

The Lagos Countdown, which ushers in a New Year, is not all about fun and razzmatazz. It is a tool designed by the state government to sell the Bar Beach to the world, reports ADEDEJI ADEMIGBUJI, who was at last weekend’s colourful events, which ushered in 2015. A true brand experience is more than an interaction, say brand experts. It is …

By Ayodeji Ayopo I have always admired Al Ries and Jack Trout who are accomplished authors and voices of authority on marketing matters. These two great icons have contributed immensely to knowledge through their laudable contributions to the field of marketing. In as much as I appreciate these two men for their ingenuity; I have also been pleasantly surprised with …

A new business is nothing without publicity, so getting the brand message out there is vital. So is the way that entrepreneurs go about it. Being over cautious with PR kind of defeats the object. When promoting their company and their brand, they need to be bold, even outrageous, some marketeers suggest. But how far is too far? Can you …

By: ADEDEJI ADEMIGBUJI Reality shows appear to be gradually becoming a new platform that generates emotional bonding to viewers thus delivering on media investment than traditional platforms. ADEDEJI ADEMIGBUJI reports that the trend poses danger to the survival of traditional platforms. Fake and edited, reality TV shows  have been criticised for lacking any clue of reality but the curiosity they …

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers attempting to get well known. Here are 4 tips you …

By Adedeji Ademigbuji The Regional Managing Director, Impact Porter Novelli, Mr. Tim Walmsley, has urged PR professionals to adopt story-led communication when designing messages for the brands in their portfolio and depart from brand-led communication approach which often bores the target audience. During his visit to Nigeria recently, Walmsley observed that most PR practitioners are led by brands architecture to …