Articles

Faced with the challenge of growing market share it is tempting to look for an easy answer. Unfortunately, it probably does not exist. Unless your brand has the potential to be seen as meaningfully different from its competition, our analysis suggests your chances of growing market share are low. Audi, Chipotle, sports clothing brand Under Armour, Japanese water brand I …

The Kasapreko Company Limited, producer of the multiple awards-winning medicinal alcoholic beverage, Alomo Bitters has said its strategic efforts aimed at helping consumers to differentiate the authentic Alomo Bitters easily was the reason for the introduction of hologram on its seal cap bottles. Speaking at the unveiling of the new look Alomo Bitters in Lagos, the Managing Director, Kasapreko Company …

The Era of buying music and videos in stores or waiting ‘decades’ to hear your favourite songs on the radio is over in Nigeria! SOLO Music allows you to access 20 million songs, anywhere, at anytime!  And we are not talking about just the Main Stream Songs, we are talking of the latest released music from Nigeria and all over …

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding promises were made solely in beautiful advertising, price was pretty …

Based on our decades of work on the world’s most valuable brands, we know that strong brands deliver superior business returns. We have also learned that the strongest brands are built from the inside out and share common attributes and behaviors such as: ·      Very high internal clarity on what the brand stands for ·      Strong …

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small …

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the way. And we’re finding in our work with clients that …

The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this online media platform, who are a one-man or a group of two or three, rely heavily on the website of traditional media outfits to pick their news in disregard to attribution or copyright. They record high traffic because of …

Should an entrepreneur running a small business care about branding? Business development experts have noticed that the answer to that question is usually no but even when it is yes; the entrepreneur is often more concerned about getting customers, paying salaries and paying bills such as rent. Various marketing strategists have described branding as the impression that a business makes …

BRAND VALUE – AN ASSEST NO CEO, CFO OR CMO SHOULD IGNORE Today businesses operate in a constantly changing marketplace. Consumer values and needs change; products and services change; competitors change and adapt. One of the most frightenly undervalued assets of any company is their brand strength. Doug de Villiers, Group CEO of Interbrand Sampson de Villiers, believes the top …