In line with its commitment to promote healthy living as a means to maintaining a healthy heart, Power Oil has organised a consumer activation event tagged: Pay with Calories 2.0 at the Ikeja City Mall, Lagos.
The event was held in commemoration of this year’s World Heart Day.
The activation involved participants’ engaging in series of workouts on treadmills and cyclers. Participants were then rewarded with various gift items depending on the amount of calories they were able to burn out within a specific time. Free medical check-ups were also held for consumers.
Speaking during the event, it’s Brand Manager, Disha Argawalm said: “Rather than focus solely on sales, Power Oil is dedicated to promoting healthy living amongst its consumers. We try to encourage people to live healthy lives and not to use sub-standard cooking oil which in most cases puts consumers at risk of heart related diseases and other health hazards.”
She also noted that the event was held to encourage people to lead healthy lifestyles through daily exercise and healthy eating habits.
About World Heart Day
World Heart Day was founded in 2000 to inform people around the globe that heart disease and stroke are the world’s leading causes of death, claiming 17.3 million lives each year.
World Heart Day is an annual event which takes place on 29 September every year. Each year’s celebrations have a different theme, reflecting key issues and topics relating to heart health. This year our theme is creating heart-healthy environments.
This year, World Heart Day’s theme is creating heart-healthy environments. The places in which we live, work and play should not increase our risk of cardiovascular disease (CVD). But individuals frequently cannot make heart-healthy choices due to environmental factors, such as the availability of healthy food or smoke-free zones.