Brand Campaigns

THE leading telecommunications operator, Globacom, has taken customer reward scheme to a new dimension with the launch of a new promotion which offers subscribers the opportunity to own a fleet of 52-seater luxury buses, mini buses, luxury taxes and cash prizes. Called Made4Life, the promotion will reward over 1,500 Glo subscribers with mouth-watering prizes and is the first of its …

Consumers of popular larger beer, Star, have an opportunity to win brand new Toyota cars and a range of other prizes in a new campaign the brand has just inaugurated. The beer and other products from the stable of Nigerian Breweries are famous for sensational promotion packages but officials say the current one is even the biggest consumer reward scheme …

Heineken, the world’s leading premium beer, brand, has unveiled a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL™.  In the film, Daniel Craig will bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will …

Guinness Nigeria Plc launched its newest brand … the first of its kind …the exquisite SNAPP – the first apple-tasting alcoholic beverage with a crisp taste specifically made for women of style and sophistication. SNAPP is the first apple tasting alcoholic beverage with a crisp taste specifically made for women. It is packages in an attractive and crystal clear 30cl bottle with a …

Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has launched a new national consumer promotion tagged the ‘Indomie Super Millionaire Promo’ to reward it’s esteemed and loyal customers. The promo which would run while the stock lasts would produce at least 2000 winners every week; 7 of which would be millionaires and the other winners comprising of the consolation …

The Season III of the reality TV show, Nigeria Idol organised by Optimum Media Group (OMG) and chiefly sponsored by the innovative telecommunications service provider, Etisalat Nigeria will soon hit the screens as the audition begins in October. Speaking at the event to unveil the plans for the season III edition of the programme, the Chief Executive Officer, Optimum Media …

Global phone manufacturer, Nokia has launched in Nigeria, a new range of Asha smartphones to further expand its successful Asha family. There are 10 Asha devices available in more than 130 markets, providing young, social consumers with a choice of phones to match their lifestyles. Speaking at the launch of the new range, Mr Kesiena Ogbemi, Campaign Marketing Manager, said the …

MTN Nigeria has redeemed its promise to the first set of winners in the ongoing MTN Ultimate Wonder promotion. At the first prize presentation ceremony, which held at Victoria Court, Victoria Island, Lagos last week, Oniyide Zacheaus, an inventory officer with WAPCO, Ewekoro, Ogun State, emerged the first weekly star winner of the cash prize of N2 million, while another …

Fashion training outfit, Martwayne is proud to present the 7th edition of its fashion entrepreneurship course “Building Business Structures for your Clothing Line”. This volume 7 will be the last of the consulting and training outfit’s fashion entrepreneurship course series. Both attendees and Martwayne have come a long way from learning the creative, production and business aspects of starting a …

What is your ‘purple line’? Take this test here first: The principles that create healthy business relationships are also essential in all other relationships. This article seeks to apply the core principles embedded in the famed Purple Line philosophy of Nigeria’s most resilient and longest surviving indigenous banking brand and has been key to their survival through the years,  to …