Brand Campaigns

Despite the fierce competition from new entrants and market challengers, the Chairman of UAC Foods Limited, Mr Larry Ettah has said Gala remains the market leader in the sausage roll market in the country. He said this at the re-launch of Gala to mark the 50th Anniversary of the existence of the sausage roll in the Nigerian market. Ettah, noted …

Close Up, Unilever Nigeria Plc’s premium toothpaste, on Thursday, officially commenced a campaign with the theme, “Close Up loves Naija,” by raising 52 Nigerian flags, as part of activities to mark its 38th years in the Nigerian market. The Managing Director of Unilever Nigeria Plc, Mr. Thabo Mabe, said the company decided to raise such a number of flags to …

Cadbury Nigeria Plc has reinforced its leadership of the Nigerian candy market with the introduction of TomTom HoneyLemon, the latest variant of TomTom. Dubbed ‘the new taste of relief’, TomTom HoneyLemon is a yellow candy, with white stripes that has the sweetness of honey, freshness of lemon and coolness of menthol, giving consumers more soothing relief in the throat, while …

AS part of its vision of creating a healthy Nigeria, FrieslandCampina WAMCO Nigeria Plc under its flagship, Peak Milk, flagged-off the campaign tagged: “Drink milk everyday” in Martinos Hall, No. 1, Jobi Fele Way, Alausa, Ikeja, Lagos. The campaign, which is an initiative to encourage Nigerians to appreciate the importance of milk to both the young and old, witnessed personalities …

As part of efforts to boost sales and increase its brand loyalists, StarTimes pay TV has launched a promo tagged, 2 Million Naira second anniversary promo.” According to the pay TV’s public relations officer, Mr. Celestine Umeibe, the reward programme was mapped out to celebrate the organisation’s two years of successfully operating the DTT service in Nigeria and to also …

AS part of its market development drive, Huawei Devices has launched a sales drive promotion in partnership with Etisalat Nigeria. Amongst the devices listed for the promotion includes the popular Huawei Gaga Smartphone bundled with free data packages along with the U8800, G3610 Dual SIM, and the E5 Mobile Wifi. Customers stand a chance of winning exciting gifts including brand …

GLAXOSMITHKLINE Consumer Nigeria Plc has launched a new advanced formula Sensodyne with more fluoride, more mint and less abrasion. The improved Sensodyne was unveiled to the expert community at the Nigerian Dental Association (NDA) national conference, which took place recently in Lagos. The Director, Clinical Research for GSK globally, Dr. Stephen Mason, explained that the improved formulation of Sensodyne Toothpaste …

Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in the banks. Determined to build this trust in the banking …

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months. Besides the promo, Cowbell Milk is also the Official Milk …

Samsung Electronics’ latest flagship Smartphone, Galaxy SIII is now available in Nigeria, only a few weeks after launch in Europe. The much expected device was formally unveiled to Nigeria phone users at Samsung Brand Shops at The Palms Shopping mall in Lekki.