Brand Campaigns

Coca-Cola Nigeria launches a new campaign, “Open Like Never Before“, its first since COVID-19 changed the world in so many ways. Coca-Cola in Nigeria temporarily suspended all planned marketing activity in April, redirecting resources towards communities and supporting its most affected retail partners.  Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally …

Family mealtime can be fun and exciting. But what about starting this right with Bama Mayonnaise on your favorite bread! These special family moments, definitely need a mouth-watering condiment to complement the food. The all-time favorite Bama mayonnaise adored by all ages is perfect for every family’s dining table. That is why it has come back to you with a …

Ariston, the leading and the most international brand in the Ariston Thermo Group, has premiered its global campaign ‘The Ariston Comfort Challenge’ in Nigeria, which highlight its global mission of bringing sustainable comfort, even where it seems impossible to find. The Ariston Comfort Challenge focused on ensuring thermal comfort could reach anywhere in the world. Through this mission, Ariston has …

Commuting in Lagos state can be hellish and sometimes nightmarish for residents with the ever increasing population on a daily basis. Most traumatic is the fact that easy access to transportation has become a daily dilemma for commuters in the metropolis which is the commercial capital of Nigeria. With its traditional trademark of traffic jams and long queues and endless …

Nigeria’s leading end-to-end financial services provider, Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has upgraded its mobile app by introducing exciting features to enable seamless transactions for its customers.The one-stop mobile app tagged Super App, consists of the entire range of the Stanbic IBTC Group products such as My Bank, Mutual Funds, Pension, @Ease, Insurance and Stockbroking. …

L-R, Mrs. Opara Francisca, Out Patient, Mrs. Cecelia Oluborode, Officer In Charge/Assistant Director Nursing, Ikota Primary Health Care Centre, Lekki, Mrs. Eustesia Ogunsusi, Marketing Services Manager, UAC Restaurants Limited and  Mrs. Funmilayo Taoreed, Marketing Assistant at the CSR initiative to mark 1st Anniversary of Combo Store at Northwest filling station at Primary Health Care Centre in Lekki Lagos yesterday. Imbued …

Infinix, Africa’s premium online-driven smartphone brand, designed for the young and stylish generation has unveiled its new Smart TV product – S1 into the Nigerian electronics Market. The TV comes in two variants based on size; the 43 inches TV is priced at ?93,900 while the 55 inches TV is sold at N152,000. Why does a smartphone brand turn to …

Smile has announced some significant changes to its data plans as a measure to cushion the negative effect of the corona virus on its customers and the nation’s economy. On offer, is a range of data plans with that range from Daily, Weekly, Monthly and even Yearly plans. The Daily and weekly offers boasts of varying validity periods of 1 …

Bekeme Masade-Olowola  It is Mark Goyder, renowned British author, and governance expert that said, “Governance and leadership are the yin and the yang of successful organisations. If you have leadership without governance you risk tyranny, fraud, and personal fiefdoms. If you have governance without leadership you risk atrophy, bureaucracy and indifference.” Corporate culture is central to corporate governance, where corporate …

It’s been over seven months since season four of the Big Brother Naija show came to an end. In fact, it’s been so long, that Big Brother Naija season five is scheduled to begin in the coming weeks. Since the show ended in October 2019, the housemates have moved on with their various lives. They have started businesses, received brand …