Brand Campaigns

Bigi, an ace brand with twelve variants from the stable of Rite Foods Limited has taken music activation and concert to another level in Nigeria with its maiden edition of BIGI Media Idol and sponsorship of the Nigerian Idol, Season 6. It is no longer news that the maiden edition of BIGI Media Idol, a music contest organized for content …

  Three Crowns milk has successfully concluded its ‘30 Days Fitness Challenge’ for 2021, themed, “Everybody is Welcome.’’ The campaign which was established in 2016 encourages every Nigerian, especially mothers to live healthy lifestyles by cultivating healthy habits. From February 20 to March 30, Three Crowns milk provided a platform to help mums keep fit, while emphasizing the importance of …

  Leading telecommunications services provider, Airtel Nigeria, has unveiled a thrilling Television Commercial (TVC) dubbed ‘The Rainmaker’, which vividly depicts the frustration of having an unreliable network, whilst emphasizing the importance of superior mobile internet/data experience with an incredibly humorous story. The two-minute TV commercial has sparked excitement among audiences, with many lauding the telco for the captivating storytelling narrative, …

Global Smartphone giant OPPO, recently emerged the winner of the prestigious GAGE Awards for Excellence in the Digital Space. OPPO Nigeria was recognised for executing the Online Campaign of the Year in 2020 with the #shotonOPPO content series during the A93 smartphone campaign. #shotonOPPO is a digitally led content creation campaign that encourages OPPO users and lovers all over the world …

The Men’s Club (TMC), Africa’s highly anticipated online series powered by the United Bank for Africa’s Lifestyle and Entertainment channel, REDTV, has emerged the winner of Gage’s Awards’ Web Series of the Year 2020. Following a thorough audit by the organisers of the awards, TMC which was nominated alongside four other popular online shows, clinched the highly coveted award, and …

Premium Lager and official sponsor of the English Premier League and the Spanish La Liga, Budweiser, has fulfilled its promise to reward three lucky consumers with the grand prize of a brand-new, luxurious Mercedes Benz each in its Smooth Kick-off Campaign. Budweiser is one of the leading products of International Breweries Plc, a proud part of AB InBev, the world’s …

In pursuance of the aim of providing solution to the age-long marketing industry need for offline measurement, the Outdoor Advertising Association of Nigeria (OAAN) and Interaction Channel Limited (ICL), an advertising technology company have embarked on a strategic collaboration to provide a currency of measurement for the OOH sector in Nigeria using the innovative ‘Moving Audiences’ platform.   The collaboration …

2021 World Book and Copyright Day: 9mobile Affirms Commitment to Promoting Literacy Among Nigerian Youth Innovative and youth-focused telecommunications company, 9mobile has restated its commitment to supporting initiatives that promote a culture of reading and publishing, especially among the youths. The telecom company gave this assurance while marking this year’s World Book and Copyright Day, an event set aside to …

  Toilet infections in Nigeria caused by germs will soon be a thing of the past as TGI Distri Limited, a leading manufacturer of quality home care products in Nigeria, has launched into the market Kleansol Toilet Cleaner which contains power active ingredients with 99.9% efficacy in killing all forms of bacteria in and around the toilet area. Speaking during …

At Radisson Blue on Tuesday 6th April 2021, Xiaomi refreshed its Redmi Note-series with launch of the Redmi Note 10 and Redmi Note 10 Pro. Xiaomi announced its updated mid-range level smartphones this evening at Radisson Blue Ikeja GRA. The brand introduced the Redmi Note 10 series, which consists of four models: the Xiaomi Redmi Note 10, Redmi Note 10S, …