Advertising: Insight tops LAIF awards

Insight Communications has clinched 25 awards at the Lagos Advertising Ideas Festival (LAIF) 2012.

Organised by Advertising Agencies Association of Nigeria (AAAN), LAIF is Nigeria’s most prestigious awards for creativity by marketing, advertising and brands communications agencies in Nigeria.

A breakdown of the award shows Insight won four gold, 10 silver, 11 bronze followed by Rosabel Advertising with three gold, one bronze. Centrespread Advertising won two gold, one silver and one bronze to clinch the third spot on the creative table for 2012.

The Ikeja GRA, Lagos based creative agency came top at this year’s LAIF by creating the most innovative advertising for its clients which include Nigerian Breweries Plc (Heineken, Gulder, Legend), PepsiCo/Seven-Up Bottling Company (Pepsi), Cardbury (Bournvita) MTN (Youth segment) and Flour Mills (Golden Penny Noodles).

Only two weeks ago, Insight clinched the ‘Creative Agency of the Year’ award at the MarketingWorld Magazine 2012 Awards; and in August, the agency won the ‘Telecom Marketing Company of the Year’ on the strength of its work on the MTN Youth Segment business at the eight edition of the Nigerian telecom awards held in Lagos.

Commenting on the awards, Managing Director of Insight, Mr Jimi Awosika said: “From day one, Insight has been a company that frees the mind and frees creativity. This has always been a part of us; that is, the concept of fame and fortune is extricable liked to all that we do. The most successful brands attract talkability, facilitated by distinctive product performance and communications that is grounded in unique consumer insights.”

An elated Gbenga Boglo, Senior Creative Group, Head at Insight, shares his perspective on Insight’s history of being the most awarded agency in sub-Saharan Africa: “We have a philosophy that drives through our internal systems and processes – top quality creative solutions.