Advertising

Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All Progressive Congress (APC), Akinwunmi Ambode, as an example Since the shift from core traditional marketing to digital, product positioning and personality branding, are now being tailored along these lines.  From …

Coca-Cola’s new campaign extends an invitation to Nigeria to ‘Share a Coke.’ For the first time in the Nigeria, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on on all its packaging – the returnable glass bottle, cans and PET bottles for the nation’s most popular names among teens and Millennials. According to the …

Etisalat Nigeria will sponsor season five of the reality TV music show, Nigerian Idol, as auditions for thousands of undiscovered, young music talents for the 5th season of the competition commence tomorrow in Benin City, Edo State. “Etisalat is proud to provide a platform to discover and nurture raw talents. We expect to see excited, determined and extraordinarily talents at …

In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology (ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. …

Guinness Nigeria Plc has said Sodium Benzoate used as a preservative in Orijin, its herbal drink, is not harmful. During a tour of the Orijin Brewery in Ogba, Lagos Corporate Relations Director of Guinness Nigeria Plc, Mr. Sesan Sobowale, said the company met the certification for Orijin. He said Sodium Benzoate, used as a food preservative in some drinks, is …

Digital terrestrial pay-TV, GOtv is quickly becoming a household name with its footprint now reaching over 20 states and Abuja, the Federal Capital Territory. The latest cities to receive GOtv signals and share in the enchantment of digital television are Awka, Ilorin, Ikom, Nsukka, Ondo, Owo, Sagamu, and Umuahia. TV viewers in these cities can now enjoy the benefits of …

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country, introducing for the first time, a replacement of its iconic logo with popular Nigerian names on all its packaging , the returnable glass bottle, cans and PET bottles at Protea hotel, GRA Ikeja “Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our …

In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology (ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. …

All roads lead to Rhapsody’s VI this Saturday, October 4th 2014 as Cool FM celebrates its “Sweet Sixteen Anniversary“. You can expect Great Food, Great Music, Great Ambiance! There will be fantastic music and performances by DJ Jimmy Jatt, DJ Xclusive, DJ Rolly, DJ Snoop, Phyno, Skales, Chidinma, Patoranking & Runtown. Booking Hotlines: 08170707075, 08131112222. Call to Book Now, You don’t …

Yinka Olatunbosun writes on how a company ties its product around black, a colour that suggests courage; a virtue that Nigerians are known for  Three Nigerian rappers, Phyno, Olamide and Eva have emerged as ambassadors of the Made of Black campaign by Guinness Nigeria. Flashing cameras, clinking glasses and the vibrating sound of music accompanied the launch of the new …