Advertising

Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party. Oracle Experience achieved the inconceivable in the local industry that is seen by …

“The toughest challenge was learning to ignore people who laughed at me or made snide comments about me, but ever since I started ignoring them, things have changed for the better. You just have to love yourself.”- Adetutu With words like these, it is little wonder supermodel Adetutu was chosen as one of Budweiser’s advocates for its unique game changing …

Marketing Communications expert and Managing Director, Prima Garnet Africa, Mr Lolu Akinwunmi has advised the Federal Government to urgently reorganize the Nigerian Ministry of Information in order to ensure maximum value in the areas of nation building and public information management. Akinwunmi, who spoke at the launch of a book, SKIN to SKIN: The Prima Garnet Story, in Lagos recently, …

What other time to flood our screens and timelines with ads than a season when our eyes are literally glued to our screens; a season of goals, beautiful tension and the Nigerian breed of sarcasm and shade? As always, during the world cup season, brands try to outdo themselves by putting out ads that’ll impress us and appeal to our …

“Cannes Lions is now in its 65th year and in that time the industry, and the organisations operating within it, has changed dramatically. These new specialised Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence. The Lions are constantly evolving, just as the industry is, and our jury members are …

  The Samsung Galaxy S9 and S9+ fuel new discoveries with Super Slow-mo video, best-in-class low light camera and AR Emoji for a more personalised way to express yourself  Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphonesthat reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly …

Leading Marketing Communications organisations reach an amicable resolution of longstanding dispute, as a Lagos High Court enters the Settlement Agreement of the parties as Consent Judgment and effectively brings the matter to a closure. Prima Garnet Communications Limited and Ogilvy & Mather Africa BV have announced that they have reached an amicable settlement over a previous affiliation dispute. The settlement …

  The ancient City of Ile Ife, South-Western State of Osun, Nigeria is set to host its first international marathon race tagged Ile Ife Heritage Marathon on February 4th 2018. Speaking on the proposed international destination marathon race on behalf of the Ile Ife Heritage Marathon Organization (IHMO), the Race Director, Adedayo Akinbode said; “We are excited to announce the …

  The TBWA Africa\Middle East Network comprising Creative, PR and Digital Agencies from 26 countries  across Africa and the Middle East, gathered in Durban, South Africa for its annual Leadership Conference  between 27th November and 1st December. Conference ended with the  award night, dubbed “Africannes” celebrating creativity, craft and effectiveness of campaigns over the last 12 months. The Proudly Made …

Samsung Electronics West Africa has announced that its newest Smartphone in the Galaxy Note Series, the Galaxy Note 8, is now available for pre-registration in Nigeria from September 21 to October 12, 2017 and customers who pre-order will get a free fast charge battery pack and a free back cover upon purchase. The Galaxy Note 8 was first unveiled at …