Advertising

The First Primus Group (consisting of Nigeria operations of Ogilvy Africa, amongst other subsidiaries) has today announced senior level appointments to bolster its country’s leadership team and the business. The three new appointees, announced by the Group CEO of First Primus Nigeria, Seni Adetu,  include Henry Akpede, who will be the new Country Manager and Chief Creative Officer, Sandeep R …

The Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations (NIPR), has unveiled programmes to mark this year’s edition of the Lagos Public Relations Week; themed: Managing Public Communication, Building Trust, scheduled to hold from Friday, June 25th – Thursday, July 1st, 2021. The Lagos Public Relations Week is the flagship event for communications practitioners setting …

The Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Prince Adedamola Adekunjo Docemo has disclosed that  because of the lockdown Out of Home advertising got little or no allocation as companies were badly hit by COVID-19 pandemic and as such, advertisers cut down on budgets drastically. The Managing Director made this known recently in Lagos during an interactive …

Global Smartphone giant OPPO, recently emerged the winner of the prestigious GAGE Awards for Excellence in the Digital Space. OPPO Nigeria was recognised for executing the Online Campaign of the Year in 2020 with the #shotonOPPO content series during the A93 smartphone campaign. #shotonOPPO is a digitally led content creation campaign that encourages OPPO users and lovers all over the world …

First Bank has announced the launch of its newly designed website at https://www.firstbanknigeria.com/. The new website is upgraded with features that are streamlined to reinforce its role in delivering seamless banking and technology solutions to its customers across the world. The website is configured with modern design and improved functionality that eases customer experience whilst carrying out various activities on …

The Chief Executive Officers (CEOs) of Nigerian Bottling Company Ltd, Matthieu Seguin; Nigerian Breweries, Jordi Borrut Bel; Cadbury Nigeria Plc, Oyeyimika Adeboye; IBM, Dipo Faulkner, and VEROD Capital Management, Danladi Verhijer among others have endorsed the Nigeria Business League for Youth. The Nigeria Business League for Youth is a private sector initiative spearheaded by the Nigerian Bottling Company Limited (NBC) …

For the second time in two months, Ecobank Nigeria has hosted another set of  its trainees from its state of the art academy to a virtual graduation ceremony who were automatically absolved into full time employment. The Ecobank Nigeria Management Trainees Batch 2 (EMDP 2) comprises 53 graduates who were trained at the Ecobank Nigeria Academy for 21 months. Ecobank Nigeria had in …

As leading marketing technology company, Plaqad, clocks three recently, the Lagos-based start-up has, over the past 36 months, built a reputation of providing marketers with the people, products and platforms they need to effectively connect with customers. Through its online platform, Plaqad facilitates a seamless collaboration between social media influencers, content creators, and owners of media inventories, and brands looking …

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill the hole with their brand name”. Whereas advertising tended to …

Apple on Thursday reported revenue slipped in the first three months of this year as revenue inched higher despite the pandemic’s hit. Apple said it made a profit of $11.2 billion on sales of $58.3 billion in the quarter, compared to net income of $11.7 billion on revenue of $58 billion in the same period a year earlier. “Despite COVID-19’s …