Brand News

Renowned experiential marketing maestro, Otis Ojeikhoa, soared to new heights on Friday, December 8, 2023, clinching a remarkable treble at the Marketing World Awards held in Kenya. Leading his agency, Brands Optimal, Otis secured prestigious titles, including Experiential Marketing Agency of the Year, Africa 2023. The agency’s team was honored with Experiential Marketing Agency Team of the Year 2023, and …

By Olawale Sanusi Cannes Lions has announced that the entry fees from the Sustainable Development Goals (SDG) Lions 2023, totaling €267,065, have been donated to seven Lion-winning charities, including a donation made in memory of Dan Wieden to Caldera Arts, the arts and environmental charity he founded with his family. Launched in 2018, in partnership with the United Nations, the …

Heirs Insurance Group, Nigeria’s fastest-growing insurance group, has donated a 30KVA solar power station to the Ikoyi Passport Office, of the Nigeria Immigration Service (NIS), to facilitate 24-hour passport production, a major challenge of the Service. Through this project, Heirs Insurance Group demonstrates its commitment to sustainability and community development with a focus on impacting the lives of Nigerians. Dr. …

SBI Media, the multiple award-winning agency and leading player in the media industry, is thrilled to announce the 4th edition of its annual media workshop which is planned to be a comprehensive internship program designed to provide hands-on learning opportunities for fresh graduates of diverse academic backgrounds. The fourth edition of the annual SBI Media Workshop (SMW4) will be an …

THEO by Lisa, a pioneer in revolutionizing young minds through digital education, has announced a transformative initiative aimed at enhancing educational opportunities for children in Africa. This programme seeks to reshape how young children access education by distributing THEO digital tablets with innovative technology that enables all children access to education resources without internet access across various locations in Africa. …

In the realm of advertising, standing out amidst a sea of creative brilliance is an achievement pursued by many but attained by the truly exceptional. For Terra Cube, the new kid on the block in the seasoning cubes market, the journey to clinching the most prestigious Grand Prix Award and the Best Campaign of the Year 2023, at LAIF Awards …

On Thursday 23rd November 2023, the Management of Raedial Farms Limited a subsidiary of Raedial Holdings Limited signed a Partnership Agreement with Compagnie Fruitere, a French company that markets over 900,000 tons of fruits and vegetables across the European markets as well as a major fruit producer in the Africa-Caribbean-Pacific region. This great economic relationship occurred at the French week …

Razzl, the vibrant beverage product of Ultimum Limited has announced its prestigious partnership as the Exclusive Official Soft Drink brand of the Africa Cup of Nations (AFCON) 2023 in Côte d’Ivoire. Speaking at the unveiling of Razzl as partners of one of the most anticipated soccer events in Africa yesterday in Lagos, the Chief Executive Officer of Ultimum Limited, Mr. …

MARKETING EDGE, Nigeria’s authoritative marketing and advertising publication, has faulted the Council of the National Institute of Marketing of Nigeria (NIMN) over its letter claiming a breach of the institute’s Act 2003 with respect to ‘rating’, as the reputable publication demands retraction and apology from the Council over all damaging reports earlier. While demanding the Council to retract, apologise and …

Union Bank of Nigeria and BFREE, a cutting-edge German-Nigerian FinTech firm, have signed a Memorandum of Understanding (MOU). This agreement signifies a joint commitment to addressing economic challenges and revitalising distressed loan portfolios in Nigeria. This MOU was formalised during the German-Nigerian Business Forum in Berlin on November 21, 2023. Under the terms of the MOU, BFREE, in conjunction with …